#721B7D#721B7D

#721B7D is a dark, vivid purple. Relative luminance 0.058; OKLCH L 41.0% C 0.167 H 322.9°. Best body text is #FFFFFF at 9.68:1 contrast (WCAG AA passes).

Color values

HEX#721B7D
RGBrgb(114, 27, 125)
HSLhsl(293, 64%, 30%)
HSVhsv(293, 78%, 49%)
CMYKcmyk(8.8%, 78.4%, 0%, 51%)
CIE-LABlab(29.01, 49.89, -35.98)
CIE-LCHlch(29.01, 61.51, 324.20°)
OKLaboklab(41% 0.1331 -0.1005)
OKLCHoklch(41% 0.167 322.9)
XYZxyz(11.0327, 5.8426, 19.9447)
Luminance0.0584 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#721B7D #267D1B
analogous
#411B7D #721B7D #7D1B57
triadic
#721B7D #7D721B #1B7D72
tetradic
#721B7D #7D411B #267D1B #1B577D
square
#721B7D #7D411B #267D1B #1B577D
split-complementary
#721B7D #577D1B #1B7D41
monochromatic
#170519 #44104B #721B7D #A026AF #C43DD5

Accessibility & contrast

On white

9.68
#721B7D on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.17
#721B7D on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721B7D
9.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##721B7D#FFFFFF#000000##FFFFFF
##721B7D1.009.682.179.68
#FFFFFF9.681.0021.001.00
#0000002.1721.001.0021.00
##FFFFFF9.681.0021.001.00

Color blindness preview

Protanopia (red-blind)
#003E80
Deuteranopia (green-blind)
#2B487B
Tritanopia (blue-blind)
#742E4B
Achromatopsia (no color)
#444444

Design tokens & code

CSS
--color: #721b7d;
/* rgb */ color: rgb(114, 27, 125);
/* oklch */ color: oklch(41.0% 0.167 322.9);
Tailwind
colors: {
  custom: {
    50: '#9e62a3',
    500: '#721b7d',
    950: '#000000',
  },
}
SCSS
$custom: #721b7d;
$custom-light: #9e62a3;
$custom-dark: #000000;
JSON
{
  "hex": "#721b7d",
  "rgb": {
    "r": 114,
    "g": 27,
    "b": 125
  },
  "hsl": {
    "h": 293.265,
    "s": 64.474,
    "l": 29.804
  },
  "oklch": {
    "l": 0.40999,
    "c": 0.1668,
    "h": 322.9
  },
  "luminance": 0.05842
}

Semantic roles & 50–950 ramp

primary
#721B7D
secondary
#4FB143
accent
#E74053
background
#FAF6FA
surface
#F3EBF4
border
#CDC6CE
text
#0F060F
muted
#7F7A7F

Preview Lab

Preview with #721B7D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#721B7D Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva