#721B7D#721B7D

#721B7D is a dark, vivid purple. Relative luminance 0.058; OKLCH L 41.0% C 0.167 H 322.9°. Best body text is #FFFFFF at 9.68:1 contrast (WCAG AA passes).

Color values

HEX	#721B7D
RGB	rgb(114, 27, 125)
HSL	hsl(293, 64%, 30%)
HSV	hsv(293, 78%, 49%)
CMYK	cmyk(8.8%, 78.4%, 0%, 51%)
CIE-LAB	lab(29.01, 49.89, -35.98)
CIE-LCH	lch(29.01, 61.51, 324.20°)
OKLab	oklab(41% 0.1331 -0.1005)
OKLCH	oklch(41% 0.167 322.9)
XYZ	xyz(11.0327, 5.8426, 19.9447)
Luminance	0.0584 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721B7D #267D1B

analogous

#411B7D #721B7D #7D1B57

triadic

#721B7D #7D721B #1B7D72

tetradic

#721B7D #7D411B #267D1B #1B577D

square

#721B7D #7D411B #267D1B #1B577D

split-complementary

#721B7D #577D1B #1B7D41

monochromatic

#170519 #44104B #721B7D #A026AF #C43DD5

Accessibility & contrast

On white

9.68

#721B7D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.17

#721B7D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721B7D

9.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721B7D	#FFFFFF	#000000	##FFFFFF
##721B7D	1.00	9.68	2.17	9.68
#FFFFFF	9.68	1.00	21.00	1.00
#000000	2.17	21.00	1.00	21.00
##FFFFFF	9.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003E80

Deuteranopia (green-blind)

#2B487B

Tritanopia (blue-blind)

#742E4B

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #721b7d;
/* rgb */ color: rgb(114, 27, 125);
/* oklch */ color: oklch(41.0% 0.167 322.9);

Tailwind

colors: {
  custom: {
    50: '#9e62a3',
    500: '#721b7d',
    950: '#000000',
  },
}

SCSS

$custom: #721b7d;
$custom-light: #9e62a3;
$custom-dark: #000000;

JSON

{
  "hex": "#721b7d",
  "rgb": {
    "r": 114,
    "g": 27,
    "b": 125
  },
  "hsl": {
    "h": 293.265,
    "s": 64.474,
    "l": 29.804
  },
  "oklch": {
    "l": 0.40999,
    "c": 0.1668,
    "h": 322.9
  },
  "luminance": 0.05842
}

Semantic roles & 50–950 ramp

primary

#721B7D

secondary

#4FB143

accent

#E74053

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #721B7D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →