#721B79#721B79

#721B79 is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.7% C 0.163 H 324.7°. Best body text is #FFFFFF at 9.77:1 contrast (WCAG AA passes).

Color values

HEX	#721B79
RGB	rgb(114, 27, 121)
HSL	hsl(296, 64%, 29%)
HSV	hsv(296, 78%, 47%)
CMYK	cmyk(5.8%, 77.7%, 0%, 52.5%)
CIE-LAB	lab(28.75, 49.14, -33.86)
CIE-LCH	lch(28.75, 59.68, 325.43°)
OKLab	oklab(40.73% 0.1334 -0.0944)
OKLCH	oklch(40.73% 0.163 324.7)
XYZ	xyz(10.7823, 5.7424, 18.6259)
Luminance	0.0574 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721B79 #22791B

analogous

#431B79 #721B79 #791B51

triadic

#721B79 #79721B #1B7972

tetradic

#721B79 #79431B #22791B #1B5179

square

#721B79 #79431B #22791B #1B5179

split-complementary

#721B79 #51791B #1B7943

monochromatic

#180619 #431047 #721B79 #A126AB #C83BD3

Accessibility & contrast

On white

9.77

#721B79 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.15

#721B79 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721B79

9.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721B79	#FFFFFF	#000000	##FFFFFF
##721B79	1.00	9.77	2.15	9.77
#FFFFFF	9.77	1.00	21.00	1.00
#000000	2.15	21.00	1.00	21.00
##FFFFFF	9.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003D7C

Deuteranopia (green-blind)

#2E4777

Tritanopia (blue-blind)

#742C49

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #721b79;
/* rgb */ color: rgb(114, 27, 121);
/* oklch */ color: oklch(40.7% 0.163 324.7);

Tailwind

colors: {
  custom: {
    50: '#9e62a0',
    500: '#721b79',
    950: '#000000',
  },
}

SCSS

$custom: #721b79;
$custom-light: #9e62a0;
$custom-dark: #000000;

JSON

{
  "hex": "#721b79",
  "rgb": {
    "r": 114,
    "g": 27,
    "b": 121
  },
  "hsl": {
    "h": 295.532,
    "s": 63.514,
    "l": 29.02
  },
  "oklch": {
    "l": 0.40733,
    "c": 0.16337,
    "h": 324.7
  },
  "luminance": 0.05742
}

Semantic roles & 50–950 ramp

primary

#721B79

secondary

#4BAD43

accent

#E7414E

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060F

muted

#7F7A7E

Preview Lab

Preview with #721B79

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →