#721B64#721B64

#721B64 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.5% C 0.146 H 335.4°. Best body text is #FFFFFF at 10.21:1 contrast (WCAG AA passes).

Color values

HEX#721B64
RGBrgb(114, 27, 100)
HSLhsl(310, 62%, 28%)
HSVhsv(310, 76%, 45%)
CMYKcmyk(0%, 76.3%, 12.3%, 55.3%)
CIE-LABlab(27.52, 45.50, -22.33)
CIE-LCHlch(27.52, 50.69, 333.86°)
OKLaboklab(39.46% 0.133 -0.061)
OKLCHoklch(39.46% 0.146 335.4)
XYZxyz(9.6317, 5.2822, 12.5664)
Luminance0.0528 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#721B64 #1B7229
analogous
#541B72 #721B64 #721B39
triadic
#721B64 #64721B #1B6472
tetradic
#721B64 #72541B #1B7229 #1B3972
square
#721B64 #72541B #1B7229 #1B3972
split-complementary
#721B64 #39721B #1B7254
monochromatic
#190616 #410F39 #721B64 #A3278F #D038B7

Accessibility & contrast

On white

10.21
#721B64 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.06
#721B64 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721B64
10.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##721B64#FFFFFF#000000##FFFFFF
##721B641.0010.212.0610.21
#FFFFFF10.211.0021.001.00
#0000002.0621.001.0021.00
##FFFFFF10.211.0021.001.00

Color blindness preview

Protanopia (red-blind)
#1B3966
Deuteranopia (green-blind)
#3A4662
Tritanopia (blue-blind)
#78223D
Achromatopsia (no color)
#414141

Design tokens & code

CSS
--color: #721b64;
/* rgb */ color: rgb(114, 27, 100);
/* oklch */ color: oklch(39.5% 0.146 335.4);
Tailwind
colors: {
  custom: {
    50: '#9e6190',
    500: '#721b64',
    950: '#000000',
  },
}
SCSS
$custom: #721b64;
$custom-light: #9e6190;
$custom-dark: #000000;
JSON
{
  "hex": "#721b64",
  "rgb": {
    "r": 114,
    "g": 27,
    "b": 100
  },
  "hsl": {
    "h": 309.655,
    "s": 61.702,
    "l": 27.647
  },
  "oklch": {
    "l": 0.39455,
    "c": 0.14629,
    "h": 335.4
  },
  "luminance": 0.05281
}

Semantic roles & 50–950 ramp

primary
#721B64
secondary
#42A752
accent
#E55D43
background
#FAF6F8
surface
#F3EBF0
border
#CDC6CB
text
#0F050C
muted
#7F7A7D

Preview Lab

Preview with #721B64

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#721B64 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva