#721B49#721B49
#721B49 is a dark, vivid pink. Relative luminance 0.048; OKLCH L 38.1% C 0.129 H 352.7°. Best body text is #FFFFFF at 10.67:1 contrast (WCAG AA passes).
Color values
| HEX | #721B49 |
|---|---|
| RGB | rgb(114, 27, 73) |
| HSL | hsl(328, 62%, 28%) |
| HSV | hsv(328, 76%, 45%) |
| CMYK | cmyk(0%, 76.3%, 36%, 55.3%) |
| CIE-LAB | lab(26.28, 41.64, -6.40) |
| CIE-LCH | lch(26.28, 42.13, 351.26°) |
| OKLab | oklab(38.15% 0.1275 -0.0164) |
| OKLCH | oklch(38.15% 0.129 352.7) |
| XYZ | xyz(8.5345, 4.8433, 6.7875) |
| Luminance | 0.0484 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Velvet
#750851
ΔE00 3.72
Red Purple
#820747
ΔE00 3.87
Merlot
#730039
ΔE00 4.56
Wine (survey)
#80013F
ΔE00 5.02
Reddish Purple
#910951
ΔE00 6.05
Plum (survey)
#580F41
ΔE00 6.21
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#721B49 #1B7244
analogous
#6F1B72 #721B49 #721B1D
triadic
#721B49 #49721B #1B4972
tetradic
#721B49 #726F1B #1B7244 #1B1D72
square
#721B49 #726F1B #1B7244 #1B1D72
split-complementary
#721B49 #1D721B #1B726F
monochromatic
#190610 #410F29 #721B49 #A32769 #D03888
Accessibility & contrast
On white
10.67
#721B49 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.97
#721B49 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #721B49
10.67:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##721B49 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##721B49 | 1.00 | 10.67 | 1.97 | 10.67 |
| #FFFFFF | 10.67 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.97 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.67 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2A344A
Deuteranopia (green-blind)
#434447
Tritanopia (blue-blind)
#7B142F
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #721b49; /* rgb */ color: rgb(114, 27, 73); /* oklch */ color: oklch(38.1% 0.129 352.7);
Tailwind
colors: {
custom: {
50: '#9e607b',
500: '#721b49',
950: '#000000',
},
}SCSS
$custom: #721b49; $custom-light: #9e607b; $custom-dark: #000000;
JSON
{
"hex": "#721b49",
"rgb": {
"r": 114,
"g": 27,
"b": 73
},
"hsl": {
"h": 328.276,
"s": 61.702,
"l": 27.647
},
"oklch": {
"l": 0.38149,
"c": 0.1286,
"h": 352.7
},
"luminance": 0.04842
}Semantic roles & 50–950 ramp
primary
#721B49
secondary
#42A772
accent
#E58F43
background
#FAF5F7
surface
#F4EAEE
border
#CEC6C9
text
#0F0509
muted
#7F797B