#721AB3#721AB3

#721AB3 is a mid, highly saturated violet. Relative luminance 0.076; OKLCH L 45.1% C 0.216 H 304.3°. Best body text is #FFFFFF at 8.35:1 contrast (WCAG AA passes).

Color values

HEX	#721AB3
RGB	rgb(114, 26, 179)
HSL	hsl(275, 75%, 40%)
HSV	hsv(275, 85%, 70%)
CMYK	cmyk(36.3%, 85.5%, 0%, 29.8%)
CIE-LAB	lab(33.07, 61.32, -62.45)
CIE-LCH	lch(33.07, 87.52, 314.48°)
OKLab	oklab(45.14% 0.1217 -0.1782)
OKLCH	oklch(45.14% 0.216 304.3)
XYZ	xyz(15.4436, 7.5709, 43.2868)
Luminance	0.0757 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721AB3 #5BB31A

analogous

#261AB3 #721AB3 #B31AA7

triadic

#721AB3 #B3721A #1AB372

tetradic

#721AB3 #B3261A #5BB31A #1AA7B3

square

#721AB3 #B3261A #5BB31A #1AA7B3

split-complementary

#721AB3 #A7B31A #1AB326

monochromatic

#2E0A48 #50127E #721AB3 #932AE0 #AE60E8

Accessibility & contrast

On white

8.35

#721AB3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.51

#721AB3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721AB3

8.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721AB3	#FFFFFF	#000000	##FFFFFF
##721AB3	1.00	8.35	2.51	8.35
#FFFFFF	8.35	1.00	21.00	1.00
#000000	2.51	21.00	1.00	21.00
##FFFFFF	8.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004CB7

Deuteranopia (green-blind)

#004EB0

Tritanopia (blue-blind)

#65476A

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #721ab3;
/* rgb */ color: rgb(114, 26, 179);
/* oklch */ color: oklch(45.1% 0.216 304.3);

Tailwind

colors: {
  custom: {
    50: '#a165cb',
    500: '#721ab3',
    950: '#000000',
  },
}

SCSS

$custom: #721ab3;
$custom-light: #a165cb;
$custom-dark: #000000;

JSON

{
  "hex": "#721ab3",
  "rgb": {
    "r": 114,
    "g": 26,
    "b": 179
  },
  "hsl": {
    "h": 274.51,
    "s": 74.634,
    "l": 40.196
  },
  "oklch": {
    "l": 0.45143,
    "c": 0.21582,
    "h": 304.3
  },
  "luminance": 0.07571
}

Semantic roles & 50–950 ramp

primary

#721AB3

secondary

#8CCC5D

accent

#F13786

background

#FAF6FC

surface

#F4EBF9

border

#CEC6D2

text

#100613

muted

#7F7A82

Preview Lab

Preview with #721AB3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →