#721A97#721A97

#721A97 is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.8% C 0.191 H 312.9°. Best body text is #FFFFFF at 9.09:1 contrast (WCAG AA passes).

Color values

HEX	#721A97
RGB	rgb(114, 26, 151)
HSL	hsl(282, 71%, 35%)
HSV	hsv(282, 83%, 59%)
CMYK	cmyk(24.5%, 82.8%, 0%, 40.8%)
CIE-LAB	lab(30.76, 55.35, -49.31)
CIE-LCH	lch(30.76, 74.13, 318.30°)
OKLab	oklab(42.82% 0.1297 -0.1396)
OKLCH	oklch(42.82% 0.191 312.9)
XYZ	xyz(12.8937, 6.5510, 29.8574)
Luminance	0.0655 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721A97 #3F971A

analogous

#341A97 #721A97 #971A7E

triadic

#721A97 #97721A #1A9772

tetradic

#721A97 #97341A #3F971A #1A7E97

square

#721A97 #97341A #3F971A #1A7E97

split-complementary

#721A97 #7E971A #1A9734

monochromatic

#23082F #4B1163 #721A97 #9923CB #B44BE0

Accessibility & contrast

On white

9.09

#721A97 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.31

#721A97 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721A97

9.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721A97	#FFFFFF	#000000	##FFFFFF
##721A97	1.00	9.09	2.31	9.09
#FFFFFF	9.09	1.00	21.00	1.00
#000000	2.31	21.00	1.00	21.00
##FFFFFF	9.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00449A

Deuteranopia (green-blind)

#004A94

Tritanopia (blue-blind)

#6E3A5A

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #721a97;
/* rgb */ color: rgb(114, 26, 151);
/* oklch */ color: oklch(42.8% 0.191 312.9);

Tailwind

colors: {
  custom: {
    50: '#9f63b6',
    500: '#721a97',
    950: '#000000',
  },
}

SCSS

$custom: #721a97;
$custom-light: #9f63b6;
$custom-dark: #000000;

JSON

{
  "hex": "#721a97",
  "rgb": {
    "r": 114,
    "g": 26,
    "b": 151
  },
  "hsl": {
    "h": 282.24,
    "s": 70.621,
    "l": 34.706
  },
  "oklch": {
    "l": 0.42822,
    "c": 0.19061,
    "h": 312.9
  },
  "luminance": 0.06551
}

Semantic roles & 50–950 ramp

primary

#721A97

secondary

#6EC24B

accent

#ED3A6F

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #721A97

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →