#721996#721996

#721996 is a dark, vivid purple. Relative luminance 0.065; OKLCH L 42.7% C 0.191 H 313.3°. Best body text is #FFFFFF at 9.15:1 contrast (WCAG AA passes).

Color values

HEX	#721996
RGB	rgb(114, 25, 150)
HSL	hsl(283, 71%, 34%)
HSV	hsv(283, 83%, 59%)
CMYK	cmyk(24%, 83.3%, 0%, 41.2%)
CIE-LAB	lab(30.58, 55.45, -48.99)
CIE-LCH	lch(30.58, 73.99, 318.54°)
OKLab	oklab(42.67% 0.1307 -0.1387)
OKLCH	oklch(42.67% 0.191 313.3)
XYZ	xyz(12.7911, 6.4751, 29.4243)
Luminance	0.0648 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721996 #3D9619

analogous

#341996 #721996 #96197C

triadic

#721996 #967219 #199672

tetradic

#721996 #963419 #3D9619 #197C96

square

#721996 #963419 #3D9619 #197C96

split-complementary

#721996 #7C9619 #199634

monochromatic

#22082D #4A1062 #721996 #9A22CA #B549E1

Accessibility & contrast

On white

9.15

#721996 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.30

#721996 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721996

9.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721996	#FFFFFF	#000000	##FFFFFF
##721996	1.00	9.15	2.30	9.15
#FFFFFF	9.15	1.00	21.00	1.00
#000000	2.30	21.00	1.00	21.00
##FFFFFF	9.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004499

Deuteranopia (green-blind)

#024A93

Tritanopia (blue-blind)

#6E3959

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #721996;
/* rgb */ color: rgb(114, 25, 150);
/* oklch */ color: oklch(42.7% 0.191 313.3);

Tailwind

colors: {
  custom: {
    50: '#9f63b6',
    500: '#721996',
    950: '#000000',
  },
}

SCSS

$custom: #721996;
$custom-light: #9f63b6;
$custom-dark: #000000;

JSON

{
  "hex": "#721996",
  "rgb": {
    "r": 114,
    "g": 25,
    "b": 150
  },
  "hsl": {
    "h": 282.72,
    "s": 71.429,
    "l": 34.314
  },
  "oklch": {
    "l": 0.42671,
    "c": 0.19059,
    "h": 313.3
  },
  "luminance": 0.06475
}

Semantic roles & 50–950 ramp

primary

#721996

secondary

#6CC249

accent

#EE3A6E

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #721996

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →