#721994#721994

#721994 is a dark, vivid purple. Relative luminance 0.064; OKLCH L 42.5% C 0.189 H 314.0°. Best body text is #FFFFFF at 9.20:1 contrast (WCAG AA passes).

Color values

HEX#721994
RGBrgb(114, 25, 148)
HSLhsl(283, 71%, 34%)
HSVhsv(283, 83%, 58%)
CMYKcmyk(23%, 83.1%, 0%, 42%)
CIE-LABlab(30.43, 55.04, -48.01)
CIE-LCHlch(30.43, 73.04, 318.90°)
OKLaboklab(42.52% 0.1312 -0.1358)
OKLCHoklch(42.52% 0.189 314)
XYZxyz(12.6314, 6.4112, 28.5833)
Luminance0.0641 (WCAG relative)
Temperaturecool
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#721994 #3B9419
analogous
#351994 #721994 #941979
triadic
#721994 #947219 #199472
tetradic
#721994 #943519 #3B9419 #197994
square
#721994 #943519 #3B9419 #197994
split-complementary
#721994 #799419 #199435
monochromatic
#21072B #4A1060 #721994 #9A22C8 #B647E0

Accessibility & contrast

On white

9.20
#721994 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.28
#721994 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721994
9.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##721994#FFFFFF#000000##FFFFFF
##7219941.009.202.289.20
#FFFFFF9.201.0021.001.00
#0000002.2821.001.0021.00
##FFFFFF9.201.0021.001.00

Color blindness preview

Protanopia (red-blind)
#004397
Deuteranopia (green-blind)
#094A92
Tritanopia (blue-blind)
#6F3858
Achromatopsia (no color)
#484848

Design tokens & code

CSS
--color: #721994;
/* rgb */ color: rgb(114, 25, 148);
/* oklch */ color: oklch(42.5% 0.189 314.0);
Tailwind
colors: {
  custom: {
    50: '#9f63b4',
    500: '#721994',
    950: '#000000',
  },
}
SCSS
$custom: #721994;
$custom-light: #9f63b4;
$custom-dark: #000000;
JSON
{
  "hex": "#721994",
  "rgb": {
    "r": 114,
    "g": 25,
    "b": 148
  },
  "hsl": {
    "h": 283.415,
    "s": 71.098,
    "l": 33.922
  },
  "oklch": {
    "l": 0.42516,
    "c": 0.18881,
    "h": 314
  },
  "luminance": 0.06411
}

Semantic roles & 50–950 ramp

primary
#721994
secondary
#69C147
accent
#EE3A6C
background
#FAF6FB
surface
#F4EBF6
border
#CEC6D0
text
#0F0611
muted
#7F7A80

Preview Lab

Preview with #721994

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#721994 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva