#721994#721994

#721994 is a dark, vivid purple. Relative luminance 0.064; OKLCH L 42.5% C 0.189 H 314.0°. Best body text is #FFFFFF at 9.20:1 contrast (WCAG AA passes).

Color values

HEX	#721994
RGB	rgb(114, 25, 148)
HSL	hsl(283, 71%, 34%)
HSV	hsv(283, 83%, 58%)
CMYK	cmyk(23%, 83.1%, 0%, 42%)
CIE-LAB	lab(30.43, 55.04, -48.01)
CIE-LCH	lch(30.43, 73.04, 318.90°)
OKLab	oklab(42.52% 0.1312 -0.1358)
OKLCH	oklch(42.52% 0.189 314)
XYZ	xyz(12.6314, 6.4112, 28.5833)
Luminance	0.0641 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721994 #3B9419

analogous

#351994 #721994 #941979

triadic

#721994 #947219 #199472

tetradic

#721994 #943519 #3B9419 #197994

square

#721994 #943519 #3B9419 #197994

split-complementary

#721994 #799419 #199435

monochromatic

#21072B #4A1060 #721994 #9A22C8 #B647E0

Accessibility & contrast

On white

9.20

#721994 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.28

#721994 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721994

9.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721994	#FFFFFF	#000000	##FFFFFF
##721994	1.00	9.20	2.28	9.20
#FFFFFF	9.20	1.00	21.00	1.00
#000000	2.28	21.00	1.00	21.00
##FFFFFF	9.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004397

Deuteranopia (green-blind)

#094A92

Tritanopia (blue-blind)

#6F3858

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #721994;
/* rgb */ color: rgb(114, 25, 148);
/* oklch */ color: oklch(42.5% 0.189 314.0);

Tailwind

colors: {
  custom: {
    50: '#9f63b4',
    500: '#721994',
    950: '#000000',
  },
}

SCSS

$custom: #721994;
$custom-light: #9f63b4;
$custom-dark: #000000;

JSON

{
  "hex": "#721994",
  "rgb": {
    "r": 114,
    "g": 25,
    "b": 148
  },
  "hsl": {
    "h": 283.415,
    "s": 71.098,
    "l": 33.922
  },
  "oklch": {
    "l": 0.42516,
    "c": 0.18881,
    "h": 314
  },
  "luminance": 0.06411
}

Semantic roles & 50–950 ramp

primary

#721994

secondary

#69C147

accent

#EE3A6C

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #721994

Body copy rendered with the generated semantic roles for this colour.

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