#72197D#72197D

#72197D is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.8% C 0.169 H 323.0°. Best body text is #FFFFFF at 9.76:1 contrast (WCAG AA passes).

Color values

HEX	#72197D
RGB	rgb(114, 25, 125)
HSL	hsl(293, 67%, 29%)
HSV	hsv(293, 80%, 49%)
CMYK	cmyk(8.8%, 80%, 0%, 51%)
CIE-LAB	lab(28.78, 50.55, -36.34)
CIE-LCH	lch(28.78, 62.26, 324.28°)
OKLab	oklab(40.84% 0.1349 -0.1016)
OKLCH	oklch(40.84% 0.169 323)
XYZ	xyz(10.9884, 5.7540, 19.9299)
Luminance	0.0575 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72197D #247D19

analogous

#40197D #72197D #7D1956

triadic

#72197D #7D7219 #197D72

tetradic

#72197D #7D4019 #247D19 #19567D

square

#72197D #7D4019 #247D19 #19567D

split-complementary

#72197D #567D19 #197D40

monochromatic

#17051A #430F4A #72197D #A123B0 #C639D7

Accessibility & contrast

On white

9.76

#72197D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.15

#72197D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72197D

9.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72197D	#FFFFFF	#000000	##FFFFFF
##72197D	1.00	9.76	2.15	9.76
#FFFFFF	9.76	1.00	21.00	1.00
#000000	2.15	21.00	1.00	21.00
##FFFFFF	9.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003D80

Deuteranopia (green-blind)

#2A477B

Tritanopia (blue-blind)

#742D4B

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #72197d;
/* rgb */ color: rgb(114, 25, 125);
/* oklch */ color: oklch(40.8% 0.169 323.0);

Tailwind

colors: {
  custom: {
    50: '#9e61a3',
    500: '#72197d',
    950: '#000000',
  },
}

SCSS

$custom: #72197d;
$custom-light: #9e61a3;
$custom-dark: #000000;

JSON

{
  "hex": "#72197d",
  "rgb": {
    "r": 114,
    "g": 25,
    "b": 125
  },
  "hsl": {
    "h": 293.4,
    "s": 66.667,
    "l": 29.412
  },
  "oklch": {
    "l": 0.40837,
    "c": 0.16886,
    "h": 323
  },
  "luminance": 0.05753
}

Semantic roles & 50–950 ramp

primary

#72197D

secondary

#4DB140

accent

#EA3E51

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #72197D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →