#72197C#72197C

#72197C is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.8% C 0.168 H 323.4°. Best body text is #FFFFFF at 9.79:1 contrast (WCAG AA passes).

Color values

HEX	#72197C
RGB	rgb(114, 25, 124)
HSL	hsl(294, 66%, 29%)
HSV	hsv(294, 80%, 49%)
CMYK	cmyk(8.1%, 79.8%, 0%, 51.4%)
CIE-LAB	lab(28.72, 50.36, -35.82)
CIE-LCH	lch(28.72, 61.80, 324.58°)
OKLab	oklab(40.77% 0.135 -0.1001)
OKLCH	oklch(40.77% 0.168 323.4)
XYZ	xyz(10.9248, 5.7286, 19.5952)
Luminance	0.0573 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72197C #237C19

analogous

#41197C #72197C #7C1955

triadic

#72197C #7C7219 #197C72

tetradic

#72197C #7C4119 #237C19 #19557C

square

#72197C #7C4119 #237C19 #19557C

split-complementary

#72197C #557C19 #197C41

monochromatic

#170519 #430F49 #72197C #A123AF #C738D7

Accessibility & contrast

On white

9.79

#72197C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.15

#72197C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72197C

9.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72197C	#FFFFFF	#000000	##FFFFFF
##72197C	1.00	9.79	2.15	9.79
#FFFFFF	9.79	1.00	21.00	1.00
#000000	2.15	21.00	1.00	21.00
##FFFFFF	9.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003D7F

Deuteranopia (green-blind)

#2B477A

Tritanopia (blue-blind)

#742C4A

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #72197c;
/* rgb */ color: rgb(114, 25, 124);
/* oklch */ color: oklch(40.8% 0.168 323.4);

Tailwind

colors: {
  custom: {
    50: '#9e61a2',
    500: '#72197c',
    950: '#000000',
  },
}

SCSS

$custom: #72197c;
$custom-light: #9e61a2;
$custom-dark: #000000;

JSON

{
  "hex": "#72197c",
  "rgb": {
    "r": 114,
    "g": 25,
    "b": 124
  },
  "hsl": {
    "h": 293.939,
    "s": 66.443,
    "l": 29.216
  },
  "oklch": {
    "l": 0.40769,
    "c": 0.16801,
    "h": 323.4
  },
  "luminance": 0.05728
}

Semantic roles & 50–950 ramp

primary

#72197C

secondary

#4CB040

accent

#E93E50

background

#FAF6FA

surface

#F3EBF3

border

#CDC6CD

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #72197C

Body copy rendered with the generated semantic roles for this colour.

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