#72197B#72197B

#72197B is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.7% C 0.167 H 323.9°. Best body text is #FFFFFF at 9.81:1 contrast (WCAG AA passes).

Color values

HEX	#72197B
RGB	rgb(114, 25, 123)
HSL	hsl(294, 66%, 29%)
HSV	hsv(294, 80%, 48%)
CMYK	cmyk(7.3%, 79.7%, 0%, 51.8%)
CIE-LAB	lab(28.65, 50.17, -35.29)
CIE-LCH	lch(28.65, 61.34, 324.88°)
OKLab	oklab(40.7% 0.1351 -0.0985)
OKLCH	oklch(40.7% 0.167 323.9)
XYZ	xyz(10.8619, 5.7034, 19.2638)
Luminance	0.0570 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72197B #227B19

analogous

#41197B #72197B #7B1953

triadic

#72197B #7B7219 #197B72

tetradic

#72197B #7B4119 #227B19 #19537B

square

#72197B #7B4119 #227B19 #19537B

split-complementary

#72197B #537B19 #197B41

monochromatic

#180519 #430F48 #72197B #A123AE #C838D7

Accessibility & contrast

On white

9.81

#72197B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.14

#72197B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72197B

9.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72197B	#FFFFFF	#000000	##FFFFFF
##72197B	1.00	9.81	2.14	9.81
#FFFFFF	9.81	1.00	21.00	1.00
#000000	2.14	21.00	1.00	21.00
##FFFFFF	9.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003D7E

Deuteranopia (green-blind)

#2C4779

Tritanopia (blue-blind)

#742C4A

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #72197b;
/* rgb */ color: rgb(114, 25, 123);
/* oklch */ color: oklch(40.7% 0.167 323.9);

Tailwind

colors: {
  custom: {
    50: '#9e61a2',
    500: '#72197b',
    950: '#000000',
  },
}

SCSS

$custom: #72197b;
$custom-light: #9e61a2;
$custom-dark: #000000;

JSON

{
  "hex": "#72197b",
  "rgb": {
    "r": 114,
    "g": 25,
    "b": 123
  },
  "hsl": {
    "h": 294.49,
    "s": 66.216,
    "l": 29.02
  },
  "oklch": {
    "l": 0.40702,
    "c": 0.16717,
    "h": 323.9
  },
  "luminance": 0.05703
}

Semantic roles & 50–950 ramp

primary

#72197B

secondary

#4BAF40

accent

#E93F4E

background

#FAF6FA

surface

#F3EBF3

border

#CDC6CD

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #72197B

Body copy rendered with the generated semantic roles for this colour.

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