#721977#721977

#721977 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.4% C 0.164 H 325.7°. Best body text is #FFFFFF at 9.90:1 contrast (WCAG AA passes).

Color values

HEX	#721977
RGB	rgb(114, 25, 119)
HSL	hsl(297, 65%, 28%)
HSV	hsv(297, 79%, 47%)
CMYK	cmyk(4.2%, 79%, 0%, 53.3%)
CIE-LAB	lab(28.39, 49.44, -33.17)
CIE-LCH	lch(28.39, 59.54, 326.15°)
OKLab	oklab(40.44% 0.1353 -0.0923)
OKLCH	oklch(40.44% 0.164 325.7)
XYZ	xyz(10.6166, 5.6053, 17.9719)
Luminance	0.0561 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721977 #1E7719

analogous

#431977 #721977 #77194D

triadic

#721977 #777219 #197772

tetradic

#721977 #774319 #1E7719 #194D77

square

#721977 #774319 #1E7719 #194D77

split-complementary

#721977 #4D7719 #197743

monochromatic

#180519 #420E44 #721977 #A224AA #CC36D5

Accessibility & contrast

On white

9.90

#721977 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.12

#721977 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721977

9.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721977	#FFFFFF	#000000	##FFFFFF
##721977	1.00	9.90	2.12	9.90
#FFFFFF	9.90	1.00	21.00	1.00
#000000	2.12	21.00	1.00	21.00
##FFFFFF	9.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003C7A

Deuteranopia (green-blind)

#2F4775

Tritanopia (blue-blind)

#752A47

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #721977;
/* rgb */ color: rgb(114, 25, 119);
/* oklch */ color: oklch(40.4% 0.164 325.7);

Tailwind

colors: {
  custom: {
    50: '#9e619f',
    500: '#721977',
    950: '#000000',
  },
}

SCSS

$custom: #721977;
$custom-light: #9e619f;
$custom-dark: #000000;

JSON

{
  "hex": "#721977",
  "rgb": {
    "r": 114,
    "g": 25,
    "b": 119
  },
  "hsl": {
    "h": 296.809,
    "s": 65.278,
    "l": 28.235
  },
  "oklch": {
    "l": 0.40436,
    "c": 0.16381,
    "h": 325.7
  },
  "luminance": 0.05605
}

Semantic roles & 50–950 ramp

primary

#721977

secondary

#46AC40

accent

#E84049

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #721977

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →