#721976#721976

#721976 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.4% C 0.163 H 326.2°. Best body text is #FFFFFF at 9.92:1 contrast (WCAG AA passes).

Color values

HEX	#721976
RGB	rgb(114, 25, 118)
HSL	hsl(297, 65%, 28%)
HSV	hsv(297, 79%, 46%)
CMYK	cmyk(3.4%, 78.8%, 0%, 53.7%)
CIE-LAB	lab(28.33, 49.26, -32.63)
CIE-LCH	lch(28.33, 59.09, 326.48°)
OKLab	oklab(40.37% 0.1354 -0.0908)
OKLCH	oklch(40.37% 0.163 326.2)
XYZ	xyz(10.5569, 5.5814, 17.6573)
Luminance	0.0558 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721976 #1D7619

analogous

#431976 #721976 #76194B

triadic

#721976 #767219 #197672

tetradic

#721976 #764319 #1D7619 #194B76

square

#721976 #764319 #1D7619 #194B76

split-complementary

#721976 #4B7619 #197643

monochromatic

#180519 #410E43 #721976 #A324A8 #CD35D4

Accessibility & contrast

On white

9.92

#721976 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.12

#721976 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721976

9.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721976	#FFFFFF	#000000	##FFFFFF
##721976	1.00	9.92	2.12	9.92
#FFFFFF	9.92	1.00	21.00	1.00
#000000	2.12	21.00	1.00	21.00
##FFFFFF	9.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003C78

Deuteranopia (green-blind)

#2F4774

Tritanopia (blue-blind)

#752947

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #721976;
/* rgb */ color: rgb(114, 25, 118);
/* oklch */ color: oklch(40.4% 0.163 326.2);

Tailwind

colors: {
  custom: {
    50: '#9e619e',
    500: '#721976',
    950: '#000000',
  },
}

SCSS

$custom: #721976;
$custom-light: #9e619e;
$custom-dark: #000000;

JSON

{
  "hex": "#721976",
  "rgb": {
    "r": 114,
    "g": 25,
    "b": 118
  },
  "hsl": {
    "h": 297.419,
    "s": 65.035,
    "l": 28.039
  },
  "oklch": {
    "l": 0.40371,
    "c": 0.16298,
    "h": 326.2
  },
  "luminance": 0.05581
}

Semantic roles & 50–950 ramp

primary

#721976

secondary

#45AB40

accent

#E84047

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #721976

Body copy rendered with the generated semantic roles for this colour.

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