#721973#721973
#721973 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.2% C 0.161 H 327.6°. Best body text is #FFFFFF at 9.99:1 contrast (WCAG AA passes).
Color values
| HEX | #721973 |
|---|---|
| RGB | rgb(114, 25, 115) |
| HSL | hsl(299, 64%, 27%) |
| HSV | hsv(299, 78%, 45%) |
| CMYK | cmyk(0.9%, 78.3%, 0%, 54.9%) |
| CIE-LAB | lab(28.14, 48.73, -31.02) |
| CIE-LCH | lch(28.14, 57.76, 327.52°) |
| OKLab | oklab(40.18% 0.1355 -0.0861) |
| OKLCH | oklch(40.18% 0.161 327.6) |
| XYZ | xyz(10.3814, 5.5112, 16.7333) |
| Luminance | 0.0551 (WCAG relative) |
| Temperature | neutral |
| Family | purple |
Closest named colors
Darkish Purple
#751973
ΔE00 0.68
Purple
#800080
ΔE00 3.26
Darkmagenta
#8B008B
ΔE00 5.30
Rich Purple
#720058
ΔE00 6.12
Grape Purple
#5D1451
ΔE00 6.97
Purple (survey)
#7E1E9C
ΔE00 7.24
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#721973 #1A7319
analogous
#451973 #721973 #731947
triadic
#721973 #737219 #197372
tetradic
#721973 #734519 #1A7319 #194773
square
#721973 #734519 #1A7319 #194773
split-complementary
#721973 #477319 #197345
monochromatic
#190519 #400E41 #721973 #A424A5 #D134D3
Accessibility & contrast
On white
9.99
#721973 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.10
#721973 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #721973
9.99:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##721973 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##721973 | 1.00 | 9.99 | 2.10 | 9.99 |
| #FFFFFF | 9.99 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.10 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.99 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#023B75
Deuteranopia (green-blind)
#314671
Tritanopia (blue-blind)
#762845
Achromatopsia (no color)
#424242
Design tokens & code
CSS
--color: #721973; /* rgb */ color: rgb(114, 25, 115); /* oklch */ color: oklch(40.2% 0.161 327.6);
Tailwind
colors: {
custom: {
50: '#9e619c',
500: '#721973',
950: '#000000',
},
}SCSS
$custom: #721973; $custom-light: #9e619c; $custom-dark: #000000;
JSON
{
"hex": "#721973",
"rgb": {
"r": 114,
"g": 25,
"b": 115
},
"hsl": {
"h": 299.333,
"s": 64.286,
"l": 27.451
},
"oklch": {
"l": 0.40178,
"c": 0.1605,
"h": 327.6
},
"luminance": 0.0551
}Semantic roles & 50–950 ramp
primary
#721973
secondary
#41A840
accent
#E74142
background
#FAF6F9
surface
#F3EBF2
border
#CDC6CC
text
#0F050E
muted
#7F7A7E