#721972#721972

#721972 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.1% C 0.160 H 328.1°. Best body text is #FFFFFF at 10.01:1 contrast (WCAG AA passes).

Color values

HEX	#721972
RGB	rgb(114, 25, 114)
HSL	hsl(300, 64%, 27%)
HSV	hsv(300, 78%, 45%)
CMYK	cmyk(0%, 78.1%, 0%, 55.3%)
CIE-LAB	lab(28.08, 48.55, -30.48)
CIE-LCH	lch(28.08, 57.33, 327.88°)
OKLab	oklab(40.12% 0.1355 -0.0845)
OKLCH	oklch(40.12% 0.16 328.1)
XYZ	xyz(10.3242, 5.4883, 16.4319)
Luminance	0.0549 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721972 #197219

analogous

#461972 #721972 #721946

triadic

#721972 #727219 #197272

tetradic

#721972 #724619 #197219 #194672

square

#721972 #724619 #197219 #194672

split-complementary

#721972 #467219 #197246

monochromatic

#190619 #400E40 #721972 #A424A4 #D233D2

Accessibility & contrast

On white

10.01

#721972 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.10

#721972 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721972

10.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721972	#FFFFFF	#000000	##FFFFFF
##721972	1.00	10.01	2.10	10.01
#FFFFFF	10.01	1.00	21.00	1.00
#000000	2.10	21.00	1.00	21.00
##FFFFFF	10.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#053B74

Deuteranopia (green-blind)

#324670

Tritanopia (blue-blind)

#762744

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #721972;
/* rgb */ color: rgb(114, 25, 114);
/* oklch */ color: oklch(40.1% 0.160 328.1);

Tailwind

colors: {
  custom: {
    50: '#9e619b',
    500: '#721972',
    950: '#000000',
  },
}

SCSS

$custom: #721972;
$custom-light: #9e619b;
$custom-dark: #000000;

JSON

{
  "hex": "#721972",
  "rgb": {
    "r": 114,
    "g": 25,
    "b": 114
  },
  "hsl": {
    "h": 300,
    "s": 64.029,
    "l": 27.255
  },
  "oklch": {
    "l": 0.40115,
    "c": 0.15968,
    "h": 328.1
  },
  "luminance": 0.05488
}

Semantic roles & 50–950 ramp

primary

#721972

secondary

#40A740

accent

#E74141

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #721972

Body copy rendered with the generated semantic roles for this colour.

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