#721971#721971

#721971 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.1% C 0.159 H 328.5°. Best body text is #FFFFFF at 10.03:1 contrast (WCAG AA passes).

Color values

HEX	#721971
RGB	rgb(114, 25, 113)
HSL	hsl(301, 64%, 27%)
HSV	hsv(301, 78%, 45%)
CMYK	cmyk(0%, 78.1%, 0.9%, 55.3%)
CIE-LAB	lab(28.02, 48.38, -29.93)
CIE-LCH	lch(28.02, 56.89, 328.25°)
OKLab	oklab(40.05% 0.1355 -0.0829)
OKLCH	oklch(40.05% 0.159 328.5)
XYZ	xyz(10.2676, 5.4657, 16.1338)
Luminance	0.0546 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721971 #19721A

analogous

#471972 #721971 #721945

triadic

#721971 #717219 #197172

tetradic

#721971 #724719 #19721A #194572

square

#721971 #724719 #19721A #194572

split-complementary

#721971 #457219 #197247

monochromatic

#190619 #400E3F #721971 #A424A3 #D233D1

Accessibility & contrast

On white

10.03

#721971 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#721971 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721971

10.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721971	#FFFFFF	#000000	##FFFFFF
##721971	1.00	10.03	2.09	10.03
#FFFFFF	10.03	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#073B73

Deuteranopia (green-blind)

#33466F

Tritanopia (blue-blind)

#762744

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #721971;
/* rgb */ color: rgb(114, 25, 113);
/* oklch */ color: oklch(40.1% 0.159 328.5);

Tailwind

colors: {
  custom: {
    50: '#9e619a',
    500: '#721971',
    950: '#000000',
  },
}

SCSS

$custom: #721971;
$custom-light: #9e619a;
$custom-dark: #000000;

JSON

{
  "hex": "#721971",
  "rgb": {
    "r": 114,
    "g": 25,
    "b": 113
  },
  "hsl": {
    "h": 300.674,
    "s": 64.029,
    "l": 27.255
  },
  "oklch": {
    "l": 0.40052,
    "c": 0.15887,
    "h": 328.5
  },
  "luminance": 0.05465
}

Semantic roles & 50–950 ramp

primary

#721971

secondary

#40A741

accent

#E74341

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #721971

Body copy rendered with the generated semantic roles for this colour.

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