#721970#721970

#721970 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 40.0% C 0.158 H 329.0°. Best body text is #FFFFFF at 10.05:1 contrast (WCAG AA passes).

Color values

HEX	#721970
RGB	rgb(114, 25, 112)
HSL	hsl(301, 64%, 27%)
HSV	hsv(301, 78%, 45%)
CMYK	cmyk(0%, 78.1%, 1.8%, 55.3%)
CIE-LAB	lab(27.96, 48.20, -29.39)
CIE-LCH	lch(27.96, 56.46, 328.63°)
OKLab	oklab(39.99% 0.1355 -0.0813)
OKLCH	oklch(39.99% 0.158 329)
XYZ	xyz(10.2116, 5.4433, 15.8389)
Luminance	0.0544 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721970 #19721B

analogous

#471972 #721970 #721944

triadic

#721970 #707219 #197072

tetradic

#721970 #724719 #19721B #194472

square

#721970 #724719 #19721B #194472

split-complementary

#721970 #447219 #197247

monochromatic

#190619 #400E3F #721970 #A424A1 #D233CF

Accessibility & contrast

On white

10.05

#721970 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#721970 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721970

10.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721970	#FFFFFF	#000000	##FFFFFF
##721970	1.00	10.05	2.09	10.05
#FFFFFF	10.05	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#093A72

Deuteranopia (green-blind)

#33466E

Tritanopia (blue-blind)

#762643

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #721970;
/* rgb */ color: rgb(114, 25, 112);
/* oklch */ color: oklch(40.0% 0.158 329.0);

Tailwind

colors: {
  custom: {
    50: '#9e6199',
    500: '#721970',
    950: '#000000',
  },
}

SCSS

$custom: #721970;
$custom-light: #9e6199;
$custom-dark: #000000;

JSON

{
  "hex": "#721970",
  "rgb": {
    "r": 114,
    "g": 25,
    "b": 112
  },
  "hsl": {
    "h": 301.348,
    "s": 64.029,
    "l": 27.255
  },
  "oklch": {
    "l": 0.39989,
    "c": 0.15805,
    "h": 329
  },
  "luminance": 0.05443
}

Semantic roles & 50–950 ramp

primary

#721970

secondary

#40A742

accent

#E74441

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #721970

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →