#72196F#72196F

#72196F is a dark, vivid purple. Relative luminance 0.054; OKLCH L 39.9% C 0.157 H 329.5°. Best body text is #FFFFFF at 10.08:1 contrast (WCAG AA passes).

Color values

HEX	#72196F
RGB	rgb(114, 25, 111)
HSL	hsl(302, 64%, 27%)
HSV	hsv(302, 78%, 45%)
CMYK	cmyk(0%, 78.1%, 2.6%, 55.3%)
CIE-LAB	lab(27.90, 48.03, -28.84)
CIE-LCH	lch(27.90, 56.03, 329.02°)
OKLab	oklab(39.93% 0.1355 -0.0797)
OKLCH	oklch(39.93% 0.157 329.5)
XYZ	xyz(10.1562, 5.4211, 15.5473)
Luminance	0.0542 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72196F #19721C

analogous

#481972 #72196F #721943

triadic

#72196F #6F7219 #196F72

tetradic

#72196F #724819 #19721C #194372

square

#72196F #724819 #19721C #194372

split-complementary

#72196F #437219 #197248

monochromatic

#190618 #400E3E #72196F #A424A0 #D233CD

Accessibility & contrast

On white

10.08

#72196F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#72196F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72196F

10.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72196F	#FFFFFF	#000000	##FFFFFF
##72196F	1.00	10.08	2.08	10.08
#FFFFFF	10.08	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0B3A71

Deuteranopia (green-blind)

#34466D

Tritanopia (blue-blind)

#762643

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #72196f;
/* rgb */ color: rgb(114, 25, 111);
/* oklch */ color: oklch(39.9% 0.157 329.5);

Tailwind

colors: {
  custom: {
    50: '#9e6199',
    500: '#72196f',
    950: '#000000',
  },
}

SCSS

$custom: #72196f;
$custom-light: #9e6199;
$custom-dark: #000000;

JSON

{
  "hex": "#72196f",
  "rgb": {
    "r": 114,
    "g": 25,
    "b": 111
  },
  "hsl": {
    "h": 302.022,
    "s": 64.029,
    "l": 27.255
  },
  "oklch": {
    "l": 0.39927,
    "c": 0.15724,
    "h": 329.5
  },
  "luminance": 0.0542
}

Semantic roles & 50–950 ramp

primary

#72196F

secondary

#40A743

accent

#E74641

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #72196F

Body copy rendered with the generated semantic roles for this colour.

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