#72196E#72196E

#72196E is a dark, vivid purple. Relative luminance 0.054; OKLCH L 39.9% C 0.156 H 330.0°. Best body text is #FFFFFF at 10.10:1 contrast (WCAG AA passes).

Color values

HEX	#72196E
RGB	rgb(114, 25, 110)
HSL	hsl(303, 64%, 27%)
HSV	hsv(303, 78%, 45%)
CMYK	cmyk(0%, 78.1%, 3.5%, 55.3%)
CIE-LAB	lab(27.84, 47.86, -28.29)
CIE-LCH	lch(27.84, 55.60, 329.41°)
OKLab	oklab(39.87% 0.1355 -0.0781)
OKLCH	oklch(39.87% 0.156 330)
XYZ	xyz(10.1015, 5.3992, 15.2590)
Luminance	0.0540 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72196E #19721D

analogous

#4A1972 #72196E #721941

triadic

#72196E #6E7219 #196E72

tetradic

#72196E #724A19 #19721D #194172

square

#72196E #724A19 #19721D #194172

split-complementary

#72196E #417219 #19724A

monochromatic

#190618 #400E3E #72196E #A4249E #D233CB

Accessibility & contrast

On white

10.10

#72196E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#72196E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72196E

10.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72196E	#FFFFFF	#000000	##FFFFFF
##72196E	1.00	10.10	2.08	10.10
#FFFFFF	10.10	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0D3A70

Deuteranopia (green-blind)

#34466C

Tritanopia (blue-blind)

#762542

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #72196e;
/* rgb */ color: rgb(114, 25, 110);
/* oklch */ color: oklch(39.9% 0.156 330.0);

Tailwind

colors: {
  custom: {
    50: '#9e6198',
    500: '#72196e',
    950: '#000000',
  },
}

SCSS

$custom: #72196e;
$custom-light: #9e6198;
$custom-dark: #000000;

JSON

{
  "hex": "#72196e",
  "rgb": {
    "r": 114,
    "g": 25,
    "b": 110
  },
  "hsl": {
    "h": 302.697,
    "s": 64.029,
    "l": 27.255
  },
  "oklch": {
    "l": 0.39866,
    "c": 0.15644,
    "h": 330
  },
  "luminance": 0.05398
}

Semantic roles & 50–950 ramp

primary

#72196E

secondary

#40A744

accent

#E74841

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #72196E

Body copy rendered with the generated semantic roles for this colour.

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