#72196D#72196D

#72196D is a dark, vivid purple. Relative luminance 0.054; OKLCH L 39.8% C 0.156 H 330.5°. Best body text is #FFFFFF at 10.12:1 contrast (WCAG AA passes).

Color values

HEX	#72196D
RGB	rgb(114, 25, 109)
HSL	hsl(303, 64%, 27%)
HSV	hsv(303, 78%, 45%)
CMYK	cmyk(0%, 78.1%, 4.4%, 55.3%)
CIE-LAB	lab(27.78, 47.69, -27.74)
CIE-LCH	lch(27.78, 55.17, 329.81°)
OKLab	oklab(39.81% 0.1355 -0.0766)
OKLCH	oklch(39.81% 0.156 330.5)
XYZ	xyz(10.0473, 5.3776, 14.9738)
Luminance	0.0538 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72196D #19721E

analogous

#4B1972 #72196D #721940

triadic

#72196D #6D7219 #196D72

tetradic

#72196D #724B19 #19721E #194072

square

#72196D #724B19 #19721E #194072

split-complementary

#72196D #407219 #19724B

monochromatic

#190618 #400E3D #72196D #A4249D #D233C9

Accessibility & contrast

On white

10.12

#72196D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#72196D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72196D

10.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72196D	#FFFFFF	#000000	##FFFFFF
##72196D	1.00	10.12	2.08	10.12
#FFFFFF	10.12	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0E3A6F

Deuteranopia (green-blind)

#35466B

Tritanopia (blue-blind)

#772542

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #72196d;
/* rgb */ color: rgb(114, 25, 109);
/* oklch */ color: oklch(39.8% 0.156 330.5);

Tailwind

colors: {
  custom: {
    50: '#9e6197',
    500: '#72196d',
    950: '#000000',
  },
}

SCSS

$custom: #72196d;
$custom-light: #9e6197;
$custom-dark: #000000;

JSON

{
  "hex": "#72196d",
  "rgb": {
    "r": 114,
    "g": 25,
    "b": 109
  },
  "hsl": {
    "h": 303.371,
    "s": 64.029,
    "l": 27.255
  },
  "oklch": {
    "l": 0.39805,
    "c": 0.15563,
    "h": 330.5
  },
  "luminance": 0.05377
}

Semantic roles & 50–950 ramp

primary

#72196D

secondary

#40A745

accent

#E74A41

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #72196D

Body copy rendered with the generated semantic roles for this colour.

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