#72196C#72196C

#72196C is a dark, vivid purple. Relative luminance 0.054; OKLCH L 39.7% C 0.155 H 331.0°. Best body text is #FFFFFF at 10.14:1 contrast (WCAG AA passes).

Color values

HEX	#72196C
RGB	rgb(114, 25, 108)
HSL	hsl(304, 64%, 27%)
HSV	hsv(304, 78%, 45%)
CMYK	cmyk(0%, 78.1%, 5.3%, 55.3%)
CIE-LAB	lab(27.73, 47.52, -27.19)
CIE-LCH	lch(27.73, 54.75, 330.22°)
OKLab	oklab(39.74% 0.1355 -0.075)
OKLCH	oklch(39.74% 0.155 331)
XYZ	xyz(9.9938, 5.3562, 14.6919)
Luminance	0.0536 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72196C #19721F

analogous

#4C1972 #72196C #721940

triadic

#72196C #6C7219 #196C72

tetradic

#72196C #724C19 #19721F #194072

square

#72196C #724C19 #19721F #194072

split-complementary

#72196C #407219 #19724C

monochromatic

#190618 #400E3C #72196C #A4249C #D233C8

Accessibility & contrast

On white

10.14

#72196C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.07

#72196C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72196C

10.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72196C	#FFFFFF	#000000	##FFFFFF
##72196C	1.00	10.14	2.07	10.14
#FFFFFF	10.14	1.00	21.00	1.00
#000000	2.07	21.00	1.00	21.00
##FFFFFF	10.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#103A6E

Deuteranopia (green-blind)

#35466A

Tritanopia (blue-blind)

#772441

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #72196c;
/* rgb */ color: rgb(114, 25, 108);
/* oklch */ color: oklch(39.7% 0.155 331.0);

Tailwind

colors: {
  custom: {
    50: '#9e6196',
    500: '#72196c',
    950: '#000000',
  },
}

SCSS

$custom: #72196c;
$custom-light: #9e6196;
$custom-dark: #000000;

JSON

{
  "hex": "#72196c",
  "rgb": {
    "r": 114,
    "g": 25,
    "b": 108
  },
  "hsl": {
    "h": 304.045,
    "s": 64.029,
    "l": 27.255
  },
  "oklch": {
    "l": 0.39744,
    "c": 0.15483,
    "h": 331
  },
  "luminance": 0.05355
}

Semantic roles & 50–950 ramp

primary

#72196C

secondary

#40A747

accent

#E74C41

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #72196C

Body copy rendered with the generated semantic roles for this colour.

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