#72196B#72196B

#72196B is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.7% C 0.154 H 331.6°. Best body text is #FFFFFF at 10.16:1 contrast (WCAG AA passes).

Color values

HEX	#72196B
RGB	rgb(114, 25, 107)
HSL	hsl(305, 64%, 27%)
HSV	hsv(305, 78%, 45%)
CMYK	cmyk(0%, 78.1%, 6.1%, 55.3%)
CIE-LAB	lab(27.67, 47.35, -26.64)
CIE-LCH	lch(27.67, 54.33, 330.64°)
OKLab	oklab(39.68% 0.1354 -0.0734)
OKLCH	oklch(39.68% 0.154 331.6)
XYZ	xyz(9.9409, 5.3350, 14.4133)
Luminance	0.0533 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72196B #197220

analogous

#4D1972 #72196B #72193F

triadic

#72196B #6B7219 #196B72

tetradic

#72196B #724D19 #197220 #193F72

square

#72196B #724D19 #197220 #193F72

split-complementary

#72196B #3F7219 #19724D

monochromatic

#190618 #400E3C #72196B #A4249A #D233C6

Accessibility & contrast

On white

10.16

#72196B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.07

#72196B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72196B

10.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72196B	#FFFFFF	#000000	##FFFFFF
##72196B	1.00	10.16	2.07	10.16
#FFFFFF	10.16	1.00	21.00	1.00
#000000	2.07	21.00	1.00	21.00
##FFFFFF	10.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#11396D

Deuteranopia (green-blind)

#364669

Tritanopia (blue-blind)

#772441

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #72196b;
/* rgb */ color: rgb(114, 25, 107);
/* oklch */ color: oklch(39.7% 0.154 331.6);

Tailwind

colors: {
  custom: {
    50: '#9e6196',
    500: '#72196b',
    950: '#000000',
  },
}

SCSS

$custom: #72196b;
$custom-light: #9e6196;
$custom-dark: #000000;

JSON

{
  "hex": "#72196b",
  "rgb": {
    "r": 114,
    "g": 25,
    "b": 107
  },
  "hsl": {
    "h": 304.719,
    "s": 64.029,
    "l": 27.255
  },
  "oklch": {
    "l": 0.39685,
    "c": 0.15404,
    "h": 331.6
  },
  "luminance": 0.05334
}

Semantic roles & 50–950 ramp

primary

#72196B

secondary

#40A748

accent

#E74E41

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #72196B

Body copy rendered with the generated semantic roles for this colour.

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