#72196A#72196A

#72196A is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.6% C 0.153 H 332.1°. Best body text is #FFFFFF at 10.18:1 contrast (WCAG AA passes).

Color values

HEX	#72196A
RGB	rgb(114, 25, 106)
HSL	hsl(305, 64%, 27%)
HSV	hsv(305, 78%, 45%)
CMYK	cmyk(0%, 78.1%, 7%, 55.3%)
CIE-LAB	lab(27.61, 47.18, -26.08)
CIE-LCH	lch(27.61, 53.91, 331.07°)
OKLab	oklab(39.63% 0.1354 -0.0717)
OKLCH	oklch(39.63% 0.153 332.1)
XYZ	xyz(9.8886, 5.3141, 14.1378)
Luminance	0.0531 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72196A #197221

analogous

#4D1972 #72196A #72193E

triadic

#72196A #6A7219 #196A72

tetradic

#72196A #724D19 #197221 #193E72

square

#72196A #724D19 #197221 #193E72

split-complementary

#72196A #3E7219 #19724D

monochromatic

#190617 #400E3B #72196A #A42499 #D233C4

Accessibility & contrast

On white

10.18

#72196A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.06

#72196A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72196A

10.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72196A	#FFFFFF	#000000	##FFFFFF
##72196A	1.00	10.18	2.06	10.18
#FFFFFF	10.18	1.00	21.00	1.00
#000000	2.06	21.00	1.00	21.00
##FFFFFF	10.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#13396C

Deuteranopia (green-blind)

#364668

Tritanopia (blue-blind)

#772340

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #72196a;
/* rgb */ color: rgb(114, 25, 106);
/* oklch */ color: oklch(39.6% 0.153 332.1);

Tailwind

colors: {
  custom: {
    50: '#9e6195',
    500: '#72196a',
    950: '#000000',
  },
}

SCSS

$custom: #72196a;
$custom-light: #9e6195;
$custom-dark: #000000;

JSON

{
  "hex": "#72196a",
  "rgb": {
    "r": 114,
    "g": 25,
    "b": 106
  },
  "hsl": {
    "h": 305.393,
    "s": 64.029,
    "l": 27.255
  },
  "oklch": {
    "l": 0.39625,
    "c": 0.15324,
    "h": 332.1
  },
  "luminance": 0.05313
}

Semantic roles & 50–950 ramp

primary

#72196A

secondary

#40A749

accent

#E75041

background

#FAF6F9

surface

#F3EBF1

border

#CDC6CB

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #72196A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →