#721969#721969

#721969 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.6% C 0.152 H 332.6°. Best body text is #FFFFFF at 10.20:1 contrast (WCAG AA passes).

Color values

HEX	#721969
RGB	rgb(114, 25, 105)
HSL	hsl(306, 64%, 27%)
HSV	hsv(306, 78%, 45%)
CMYK	cmyk(0%, 78.1%, 7.9%, 55.3%)
CIE-LAB	lab(27.55, 47.02, -25.53)
CIE-LCH	lch(27.55, 53.50, 331.50°)
OKLab	oklab(39.57% 0.1354 -0.0701)
OKLCH	oklch(39.57% 0.152 332.6)
XYZ	xyz(9.8369, 5.2934, 13.8655)
Luminance	0.0529 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721969 #197222

analogous

#4E1972 #721969 #72193D

triadic

#721969 #697219 #196972

tetradic

#721969 #724E19 #197222 #193D72

square

#721969 #724E19 #197222 #193D72

split-complementary

#721969 #3D7219 #19724E

monochromatic

#190617 #400E3B #721969 #A42497 #D233C2

Accessibility & contrast

On white

10.20

#721969 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.06

#721969 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721969

10.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721969	#FFFFFF	#000000	##FFFFFF
##721969	1.00	10.20	2.06	10.20
#FFFFFF	10.20	1.00	21.00	1.00
#000000	2.06	21.00	1.00	21.00
##FFFFFF	10.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#14396B

Deuteranopia (green-blind)

#374567

Tritanopia (blue-blind)

#77233F

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #721969;
/* rgb */ color: rgb(114, 25, 105);
/* oklch */ color: oklch(39.6% 0.152 332.6);

Tailwind

colors: {
  custom: {
    50: '#9e6094',
    500: '#721969',
    950: '#000000',
  },
}

SCSS

$custom: #721969;
$custom-light: #9e6094;
$custom-dark: #000000;

JSON

{
  "hex": "#721969",
  "rgb": {
    "r": 114,
    "g": 25,
    "b": 105
  },
  "hsl": {
    "h": 306.067,
    "s": 64.029,
    "l": 27.255
  },
  "oklch": {
    "l": 0.39566,
    "c": 0.15247,
    "h": 332.6
  },
  "luminance": 0.05293
}

Semantic roles & 50–950 ramp

primary

#721969

secondary

#40A74A

accent

#E75241

background

#FAF6F9

surface

#F3EBF1

border

#CDC6CB

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #721969

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →