#721968#721968

#721968 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.5% C 0.152 H 333.1°. Best body text is #FFFFFF at 10.22:1 contrast (WCAG AA passes).

Color values

HEX	#721968
RGB	rgb(114, 25, 104)
HSL	hsl(307, 64%, 27%)
HSV	hsv(307, 78%, 45%)
CMYK	cmyk(0%, 78.1%, 8.8%, 55.3%)
CIE-LAB	lab(27.50, 46.85, -24.97)
CIE-LCH	lch(27.50, 53.09, 331.95°)
OKLab	oklab(39.51% 0.1353 -0.0685)
OKLCH	oklch(39.51% 0.152 333.1)
XYZ	xyz(9.7858, 5.2730, 13.5964)
Luminance	0.0527 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721968 #197223

analogous

#501972 #721968 #72193B

triadic

#721968 #687219 #196872

tetradic

#721968 #725019 #197223 #193B72

square

#721968 #725019 #197223 #193B72

split-complementary

#721968 #3B7219 #197250

monochromatic

#190617 #400E3A #721968 #A42496 #D233C0

Accessibility & contrast

On white

10.22

#721968 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.05

#721968 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721968

10.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721968	#FFFFFF	#000000	##FFFFFF
##721968	1.00	10.22	2.05	10.22
#FFFFFF	10.22	1.00	21.00	1.00
#000000	2.05	21.00	1.00	21.00
##FFFFFF	10.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#15396A

Deuteranopia (green-blind)

#374566

Tritanopia (blue-blind)

#77223F

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #721968;
/* rgb */ color: rgb(114, 25, 104);
/* oklch */ color: oklch(39.5% 0.152 333.1);

Tailwind

colors: {
  custom: {
    50: '#9e6093',
    500: '#721968',
    950: '#000000',
  },
}

SCSS

$custom: #721968;
$custom-light: #9e6093;
$custom-dark: #000000;

JSON

{
  "hex": "#721968",
  "rgb": {
    "r": 114,
    "g": 25,
    "b": 104
  },
  "hsl": {
    "h": 306.742,
    "s": 64.029,
    "l": 27.255
  },
  "oklch": {
    "l": 0.39508,
    "c": 0.15169,
    "h": 333.1
  },
  "luminance": 0.05272
}

Semantic roles & 50–950 ramp

primary

#721968

secondary

#40A74B

accent

#E75341

background

#FAF6F9

surface

#F3EBF1

border

#CDC6CB

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #721968

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →