#721967#721967

#721967 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.5% C 0.151 H 333.7°. Best body text is #FFFFFF at 10.24:1 contrast (WCAG AA passes).

Color values

HEX	#721967
RGB	rgb(114, 25, 103)
HSL	hsl(307, 64%, 27%)
HSV	hsv(307, 78%, 45%)
CMYK	cmyk(0%, 78.1%, 9.6%, 55.3%)
CIE-LAB	lab(27.44, 46.69, -24.41)
CIE-LCH	lch(27.44, 52.68, 332.40°)
OKLab	oklab(39.45% 0.1353 -0.0669)
OKLCH	oklch(39.45% 0.151 333.7)
XYZ	xyz(9.7353, 5.2528, 13.3305)
Luminance	0.0525 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721967 #197224

analogous

#511972 #721967 #72193A

triadic

#721967 #677219 #196772

tetradic

#721967 #725119 #197224 #193A72

square

#721967 #725119 #197224 #193A72

split-complementary

#721967 #3A7219 #197251

monochromatic

#190617 #400E3A #721967 #A42494 #D233BF

Accessibility & contrast

On white

10.24

#721967 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.05

#721967 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721967

10.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721967	#FFFFFF	#000000	##FFFFFF
##721967	1.00	10.24	2.05	10.24
#FFFFFF	10.24	1.00	21.00	1.00
#000000	2.05	21.00	1.00	21.00
##FFFFFF	10.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#163969

Deuteranopia (green-blind)

#384565

Tritanopia (blue-blind)

#78223E

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #721967;
/* rgb */ color: rgb(114, 25, 103);
/* oklch */ color: oklch(39.5% 0.151 333.7);

Tailwind

colors: {
  custom: {
    50: '#9e6092',
    500: '#721967',
    950: '#000000',
  },
}

SCSS

$custom: #721967;
$custom-light: #9e6092;
$custom-dark: #000000;

JSON

{
  "hex": "#721967",
  "rgb": {
    "r": 114,
    "g": 25,
    "b": 103
  },
  "hsl": {
    "h": 307.416,
    "s": 64.029,
    "l": 27.255
  },
  "oklch": {
    "l": 0.3945,
    "c": 0.15091,
    "h": 333.7
  },
  "luminance": 0.05252
}

Semantic roles & 50–950 ramp

primary

#721967

secondary

#40A74C

accent

#E75541

background

#FAF6F9

surface

#F3EBF1

border

#CDC6CB

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #721967

Body copy rendered with the generated semantic roles for this colour.

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