#721966#721966

#721966 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.4% C 0.150 H 334.2°. Best body text is #FFFFFF at 10.26:1 contrast (WCAG AA passes).

Color values

HEX	#721966
RGB	rgb(114, 25, 102)
HSL	hsl(308, 64%, 27%)
HSV	hsv(308, 78%, 45%)
CMYK	cmyk(0%, 78.1%, 10.5%, 55.3%)
CIE-LAB	lab(27.39, 46.52, -23.85)
CIE-LCH	lch(27.39, 52.28, 332.86°)
OKLab	oklab(39.39% 0.1352 -0.0653)
OKLCH	oklch(39.39% 0.15 334.2)
XYZ	xyz(9.6854, 5.2328, 13.0677)
Luminance	0.0523 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721966 #197225

analogous

#521972 #721966 #721939

triadic

#721966 #667219 #196672

tetradic

#721966 #725219 #197225 #193972

square

#721966 #725219 #197225 #193972

split-complementary

#721966 #397219 #197252

monochromatic

#190616 #400E39 #721966 #A42493 #D233BD

Accessibility & contrast

On white

10.26

#721966 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.05

#721966 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721966

10.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721966	#FFFFFF	#000000	##FFFFFF
##721966	1.00	10.26	2.05	10.26
#FFFFFF	10.26	1.00	21.00	1.00
#000000	2.05	21.00	1.00	21.00
##FFFFFF	10.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#173868

Deuteranopia (green-blind)

#384564

Tritanopia (blue-blind)

#78213E

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #721966;
/* rgb */ color: rgb(114, 25, 102);
/* oklch */ color: oklch(39.4% 0.150 334.2);

Tailwind

colors: {
  custom: {
    50: '#9e6092',
    500: '#721966',
    950: '#000000',
  },
}

SCSS

$custom: #721966;
$custom-light: #9e6092;
$custom-dark: #000000;

JSON

{
  "hex": "#721966",
  "rgb": {
    "r": 114,
    "g": 25,
    "b": 102
  },
  "hsl": {
    "h": 308.09,
    "s": 64.029,
    "l": 27.255
  },
  "oklch": {
    "l": 0.39392,
    "c": 0.15013,
    "h": 334.2
  },
  "luminance": 0.05232
}

Semantic roles & 50–950 ramp

primary

#721966

secondary

#40A74E

accent

#E75741

background

#FAF6F9

surface

#F3EBF1

border

#CDC6CB

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #721966

Body copy rendered with the generated semantic roles for this colour.

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