#721965#721965

#721965 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.3% C 0.149 H 334.8°. Best body text is #FFFFFF at 10.28:1 contrast (WCAG AA passes).

Color values

HEX	#721965
RGB	rgb(114, 25, 101)
HSL	hsl(309, 64%, 27%)
HSV	hsv(309, 78%, 45%)
CMYK	cmyk(0%, 78.1%, 11.4%, 55.3%)
CIE-LAB	lab(27.33, 46.36, -23.28)
CIE-LCH	lch(27.33, 51.88, 333.33°)
OKLab	oklab(39.34% 0.1351 -0.0637)
OKLCH	oklch(39.34% 0.149 334.8)
XYZ	xyz(9.6361, 5.2131, 12.8081)
Luminance	0.0521 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721965 #197226

analogous

#531972 #721965 #721939

triadic

#721965 #657219 #196572

tetradic

#721965 #725319 #197226 #193972

square

#721965 #725319 #197226 #193972

split-complementary

#721965 #397219 #197253

monochromatic

#190616 #400E39 #721965 #A42491 #D233BB

Accessibility & contrast

On white

10.28

#721965 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.04

#721965 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721965

10.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721965	#FFFFFF	#000000	##FFFFFF
##721965	1.00	10.28	2.04	10.28
#FFFFFF	10.28	1.00	21.00	1.00
#000000	2.04	21.00	1.00	21.00
##FFFFFF	10.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#183867

Deuteranopia (green-blind)

#394563

Tritanopia (blue-blind)

#78213D

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #721965;
/* rgb */ color: rgb(114, 25, 101);
/* oklch */ color: oklch(39.3% 0.149 334.8);

Tailwind

colors: {
  custom: {
    50: '#9e6091',
    500: '#721965',
    950: '#000000',
  },
}

SCSS

$custom: #721965;
$custom-light: #9e6091;
$custom-dark: #000000;

JSON

{
  "hex": "#721965",
  "rgb": {
    "r": 114,
    "g": 25,
    "b": 101
  },
  "hsl": {
    "h": 308.764,
    "s": 64.029,
    "l": 27.255
  },
  "oklch": {
    "l": 0.39335,
    "c": 0.14937,
    "h": 334.8
  },
  "luminance": 0.05212
}

Semantic roles & 50–950 ramp

primary

#721965

secondary

#40A74F

accent

#E75941

background

#FAF6F8

surface

#F3EBF0

border

#CDC6CB

text

#0F050C

muted

#7F7A7D

Preview Lab

Preview with #721965

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →