#721964#721964

#721964 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.3% C 0.149 H 335.3°. Best body text is #FFFFFF at 10.30:1 contrast (WCAG AA passes).

Color values

HEX	#721964
RGB	rgb(114, 25, 100)
HSL	hsl(309, 64%, 27%)
HSV	hsv(309, 78%, 45%)
CMYK	cmyk(0%, 78.1%, 12.3%, 55.3%)
CIE-LAB	lab(27.28, 46.20, -22.72)
CIE-LCH	lch(27.28, 51.48, 333.82°)
OKLab	oklab(39.28% 0.135 -0.0621)
OKLCH	oklch(39.28% 0.149 335.3)
XYZ	xyz(9.5874, 5.1936, 12.5517)
Luminance	0.0519 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721964 #197227

analogous

#541972 #721964 #721938

triadic

#721964 #647219 #196472

tetradic

#721964 #725419 #197227 #193872

square

#721964 #725419 #197227 #193872

split-complementary

#721964 #387219 #197254

monochromatic

#190616 #400E38 #721964 #A42490 #D233B9

Accessibility & contrast

On white

10.30

#721964 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.04

#721964 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721964

10.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721964	#FFFFFF	#000000	##FFFFFF
##721964	1.00	10.30	2.04	10.30
#FFFFFF	10.30	1.00	21.00	1.00
#000000	2.04	21.00	1.00	21.00
##FFFFFF	10.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#193866

Deuteranopia (green-blind)

#394562

Tritanopia (blue-blind)

#78203D

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #721964;
/* rgb */ color: rgb(114, 25, 100);
/* oklch */ color: oklch(39.3% 0.149 335.3);

Tailwind

colors: {
  custom: {
    50: '#9e6090',
    500: '#721964',
    950: '#000000',
  },
}

SCSS

$custom: #721964;
$custom-light: #9e6090;
$custom-dark: #000000;

JSON

{
  "hex": "#721964",
  "rgb": {
    "r": 114,
    "g": 25,
    "b": 100
  },
  "hsl": {
    "h": 309.438,
    "s": 64.029,
    "l": 27.255
  },
  "oklch": {
    "l": 0.39279,
    "c": 0.14861,
    "h": 335.3
  },
  "luminance": 0.05193
}

Semantic roles & 50–950 ramp

primary

#721964

secondary

#40A750

accent

#E75B41

background

#FAF6F8

surface

#F3EBF0

border

#CDC6CB

text

#0F050C

muted

#7F7A7D

Preview Lab

Preview with #721964

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →