#72189B#72189B

#72189B is a dark, vivid purple. Relative luminance 0.066; OKLCH L 43.0% C 0.196 H 311.7°. Best body text is #FFFFFF at 9.05:1 contrast (WCAG AA passes).

Color values

HEX	#72189B
RGB	rgb(114, 24, 155)
HSL	hsl(281, 73%, 35%)
HSV	hsv(281, 85%, 61%)
CMYK	cmyk(26.5%, 84.5%, 0%, 39.2%)
CIE-LAB	lab(30.87, 56.77, -51.58)
CIE-LCH	lch(30.87, 76.70, 317.74°)
OKLab	oklab(43% 0.1302 -0.1463)
OKLCH	oklch(43% 0.196 311.7)
XYZ	xyz(13.1813, 6.5976, 31.5831)
Luminance	0.0660 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72189B #419B18

analogous

#30189B #72189B #9B1883

triadic

#72189B #9B7218 #189B72

tetradic

#72189B #9B3018 #419B18 #18839B

square

#72189B #9B3018 #419B18 #18839B

split-complementary

#72189B #839B18 #189B30

monochromatic

#240831 #4B1066 #72189B #9920D0 #B34AE3

Accessibility & contrast

On white

9.05

#72189B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.32

#72189B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72189B

9.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72189B	#FFFFFF	#000000	##FFFFFF
##72189B	1.00	9.05	2.32	9.05
#FFFFFF	9.05	1.00	21.00	1.00
#000000	2.32	21.00	1.00	21.00
##FFFFFF	9.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00459E

Deuteranopia (green-blind)

#004A98

Tritanopia (blue-blind)

#6D3B5C

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #72189b;
/* rgb */ color: rgb(114, 24, 155);
/* oklch */ color: oklch(43.0% 0.196 311.7);

Tailwind

colors: {
  custom: {
    50: '#9f63b9',
    500: '#72189b',
    950: '#000000',
  },
}

SCSS

$custom: #72189b;
$custom-light: #9f63b9;
$custom-dark: #000000;

JSON

{
  "hex": "#72189b",
  "rgb": {
    "r": 114,
    "g": 24,
    "b": 155
  },
  "hsl": {
    "h": 281.221,
    "s": 73.184,
    "l": 35.098
  },
  "oklch": {
    "l": 0.42997,
    "c": 0.19582,
    "h": 311.7
  },
  "luminance": 0.06597
}

Semantic roles & 50–950 ramp

primary

#72189B

secondary

#70C54A

accent

#F03872

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #72189B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →