#721896#721896

#721896 is a dark, vivid purple. Relative luminance 0.064; OKLCH L 42.6% C 0.191 H 313.4°. Best body text is #FFFFFF at 9.18:1 contrast (WCAG AA passes).

Color values

HEX	#721896
RGB	rgb(114, 24, 150)
HSL	hsl(283, 72%, 34%)
HSV	hsv(283, 84%, 59%)
CMYK	cmyk(24%, 84%, 0%, 41.2%)
CIE-LAB	lab(30.48, 55.74, -49.16)
CIE-LCH	lch(30.48, 74.32, 318.59°)
OKLab	oklab(42.6% 0.1314 -0.1392)
OKLCH	oklch(42.6% 0.191 313.4)
XYZ	xyz(12.7701, 6.4331, 29.4173)
Luminance	0.0643 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721896 #3C9618

analogous

#331896 #721896 #96187B

triadic

#721896 #967218 #189672

tetradic

#721896 #963318 #3C9618 #187B96

square

#721896 #963318 #3C9618 #187B96

split-complementary

#721896 #7B9618 #189633

monochromatic

#22072C #4A1061 #721896 #9A20CB #B547E2

Accessibility & contrast

On white

9.18

#721896 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.29

#721896 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721896

9.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721896	#FFFFFF	#000000	##FFFFFF
##721896	1.00	9.18	2.29	9.18
#FFFFFF	9.18	1.00	21.00	1.00
#000000	2.29	21.00	1.00	21.00
##FFFFFF	9.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004399

Deuteranopia (green-blind)

#004A93

Tritanopia (blue-blind)

#6E3959

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #721896;
/* rgb */ color: rgb(114, 24, 150);
/* oklch */ color: oklch(42.6% 0.191 313.4);

Tailwind

colors: {
  custom: {
    50: '#9f62b6',
    500: '#721896',
    950: '#000000',
  },
}

SCSS

$custom: #721896;
$custom-light: #9f62b6;
$custom-dark: #000000;

JSON

{
  "hex": "#721896",
  "rgb": {
    "r": 114,
    "g": 24,
    "b": 150
  },
  "hsl": {
    "h": 282.857,
    "s": 72.414,
    "l": 34.118
  },
  "oklch": {
    "l": 0.42601,
    "c": 0.19142,
    "h": 313.4
  },
  "luminance": 0.06433
}

Semantic roles & 50–950 ramp

primary

#721896

secondary

#6AC347

accent

#EF396D

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #721896

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →