#721896#721896

#721896 is a dark, vivid purple. Relative luminance 0.064; OKLCH L 42.6% C 0.191 H 313.4°. Best body text is #FFFFFF at 9.18:1 contrast (WCAG AA passes).

Color values

HEX#721896
RGBrgb(114, 24, 150)
HSLhsl(283, 72%, 34%)
HSVhsv(283, 84%, 59%)
CMYKcmyk(24%, 84%, 0%, 41.2%)
CIE-LABlab(30.48, 55.74, -49.16)
CIE-LCHlch(30.48, 74.32, 318.59°)
OKLaboklab(42.6% 0.1314 -0.1392)
OKLCHoklch(42.6% 0.191 313.4)
XYZxyz(12.7701, 6.4331, 29.4173)
Luminance0.0643 (WCAG relative)
Temperaturecool
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#721896 #3C9618
analogous
#331896 #721896 #96187B
triadic
#721896 #967218 #189672
tetradic
#721896 #963318 #3C9618 #187B96
square
#721896 #963318 #3C9618 #187B96
split-complementary
#721896 #7B9618 #189633
monochromatic
#22072C #4A1061 #721896 #9A20CB #B547E2

Accessibility & contrast

On white

9.18
#721896 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.29
#721896 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721896
9.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##721896#FFFFFF#000000##FFFFFF
##7218961.009.182.299.18
#FFFFFF9.181.0021.001.00
#0000002.2921.001.0021.00
##FFFFFF9.181.0021.001.00

Color blindness preview

Protanopia (red-blind)
#004399
Deuteranopia (green-blind)
#004A93
Tritanopia (blue-blind)
#6E3959
Achromatopsia (no color)
#484848

Design tokens & code

CSS
--color: #721896;
/* rgb */ color: rgb(114, 24, 150);
/* oklch */ color: oklch(42.6% 0.191 313.4);
Tailwind
colors: {
  custom: {
    50: '#9f62b6',
    500: '#721896',
    950: '#000000',
  },
}
SCSS
$custom: #721896;
$custom-light: #9f62b6;
$custom-dark: #000000;
JSON
{
  "hex": "#721896",
  "rgb": {
    "r": 114,
    "g": 24,
    "b": 150
  },
  "hsl": {
    "h": 282.857,
    "s": 72.414,
    "l": 34.118
  },
  "oklch": {
    "l": 0.42601,
    "c": 0.19142,
    "h": 313.4
  },
  "luminance": 0.06433
}

Semantic roles & 50–950 ramp

primary
#721896
secondary
#6AC347
accent
#EF396D
background
#FAF6FB
surface
#F4EBF6
border
#CEC6D0
text
#0F0611
muted
#7F7A80

Preview Lab

Preview with #721896

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#721896 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva