#721881#721881

#721881 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 41.0% C 0.173 H 321.3°. Best body text is #FFFFFF at 9.71:1 contrast (WCAG AA passes).

Color values

HEX	#721881
RGB	rgb(114, 24, 129)
HSL	hsl(291, 69%, 30%)
HSV	hsv(291, 81%, 51%)
CMYK	cmyk(11.6%, 81.4%, 0%, 49.4%)
CIE-LAB	lab(28.94, 51.61, -38.60)
CIE-LCH	lch(28.94, 64.45, 323.20°)
OKLab	oklab(41.04% 0.1353 -0.1082)
OKLCH	oklch(41.04% 0.173 321.3)
XYZ	xyz(11.2281, 5.8163, 21.2959)
Luminance	0.0582 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Royal Purple (survey)

#4B006E

ΔE00 8.28

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721881 #278118

analogous

#3E1881 #721881 #81185B

triadic

#721881 #817218 #188172

tetradic

#721881 #813E18 #278118 #185B81

square

#721881 #813E18 #278118 #185B81

split-complementary

#721881 #5B8118 #18813E

monochromatic

#17051A #440E4D #721881 #A022B5 #C339DA

Accessibility & contrast

On white

9.71

#721881 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.16

#721881 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721881

9.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721881	#FFFFFF	#000000	##FFFFFF
##721881	1.00	9.71	2.16	9.71
#FFFFFF	9.71	1.00	21.00	1.00
#000000	2.16	21.00	1.00	21.00
##FFFFFF	9.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003E84

Deuteranopia (green-blind)

#26477F

Tritanopia (blue-blind)

#732E4D

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #721881;
/* rgb */ color: rgb(114, 24, 129);
/* oklch */ color: oklch(41.0% 0.173 321.3);

Tailwind

colors: {
  custom: {
    50: '#9e61a6',
    500: '#721881',
    950: '#000000',
  },
}

SCSS

$custom: #721881;
$custom-light: #9e61a6;
$custom-dark: #000000;

JSON

{
  "hex": "#721881",
  "rgb": {
    "r": 114,
    "g": 24,
    "b": 129
  },
  "hsl": {
    "h": 291.429,
    "s": 68.627,
    "l": 30
  },
  "oklch": {
    "l": 0.41037,
    "c": 0.17324,
    "h": 321.3
  },
  "luminance": 0.05816
}

Semantic roles & 50–950 ramp

primary

#721881

secondary

#50B540

accent

#EB3C55

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #721881

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →