#721877#721877

#721877 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.4% C 0.165 H 325.7°. Best body text is #FFFFFF at 9.94:1 contrast (WCAG AA passes).

Color values

HEX	#721877
RGB	rgb(114, 24, 119)
HSL	hsl(297, 66%, 28%)
HSV	hsv(297, 80%, 47%)
CMYK	cmyk(4.2%, 79.8%, 0%, 53.3%)
CIE-LAB	lab(28.28, 49.76, -33.34)
CIE-LCH	lch(28.28, 59.90, 326.18°)
OKLab	oklab(40.36% 0.1362 -0.0928)
OKLCH	oklch(40.36% 0.165 325.7)
XYZ	xyz(10.5956, 5.5633, 17.9649)
Luminance	0.0556 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721877 #1D7718

analogous

#421877 #721877 #77184C

triadic

#721877 #777218 #187772

tetradic

#721877 #774218 #1D7718 #184C77

square

#721877 #774218 #1D7718 #184C77

split-complementary

#721877 #4C7718 #187742

monochromatic

#180519 #410E44 #721877 #A322AA #CD33D6

Accessibility & contrast

On white

9.94

#721877 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.11

#721877 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721877

9.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721877	#FFFFFF	#000000	##FFFFFF
##721877	1.00	9.94	2.11	9.94
#FFFFFF	9.94	1.00	21.00	1.00
#000000	2.11	21.00	1.00	21.00
##FFFFFF	9.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003C7A

Deuteranopia (green-blind)

#2E4675

Tritanopia (blue-blind)

#752947

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #721877;
/* rgb */ color: rgb(114, 24, 119);
/* oklch */ color: oklch(40.4% 0.165 325.7);

Tailwind

colors: {
  custom: {
    50: '#9e619f',
    500: '#721877',
    950: '#000000',
  },
}

SCSS

$custom: #721877;
$custom-light: #9e619f;
$custom-dark: #000000;

JSON

{
  "hex": "#721877",
  "rgb": {
    "r": 114,
    "g": 24,
    "b": 119
  },
  "hsl": {
    "h": 296.842,
    "s": 66.434,
    "l": 28.039
  },
  "oklch": {
    "l": 0.40357,
    "c": 0.16483,
    "h": 325.7
  },
  "luminance": 0.05563
}

Semantic roles & 50–950 ramp

primary

#721877

secondary

#45AC3F

accent

#E93E47

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #721877

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →