#721874#721874

#721874 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.2% C 0.162 H 327.1°. Best body text is #FFFFFF at 10.01:1 contrast (WCAG AA passes).

Color values

HEX#721874
RGBrgb(114, 24, 116)
HSLhsl(299, 66%, 27%)
HSVhsv(299, 79%, 45%)
CMYKcmyk(1.7%, 79.3%, 0%, 54.5%)
CIE-LABlab(28.09, 49.23, -31.74)
CIE-LCHlch(28.09, 58.57, 327.19°)
OKLaboklab(40.16% 0.1364 -0.0881)
OKLCHoklch(40.16% 0.162 327.1)
XYZxyz(10.4183, 5.4924, 17.0310)
Luminance0.0549 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#721874 #1A7418
analogous
#441874 #721874 #741848
triadic
#721874 #747218 #187472
tetradic
#721874 #744418 #1A7418 #184874
square
#721874 #744418 #1A7418 #184874
split-complementary
#721874 #487418 #187444
monochromatic
#190519 #400E41 #721874 #A422A7 #D132D5

Accessibility & contrast

On white

10.01
#721874 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.10
#721874 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721874
10.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##721874#FFFFFF#000000##FFFFFF
##7218741.0010.012.1010.01
#FFFFFF10.011.0021.001.00
#0000002.1021.001.0021.00
##FFFFFF10.011.0021.001.00

Color blindness preview

Protanopia (red-blind)
#003B76
Deuteranopia (green-blind)
#304672
Tritanopia (blue-blind)
#752845
Achromatopsia (no color)
#424242

Design tokens & code

CSS
--color: #721874;
/* rgb */ color: rgb(114, 24, 116);
/* oklch */ color: oklch(40.2% 0.162 327.1);
Tailwind
colors: {
  custom: {
    50: '#9e619c',
    500: '#721874',
    950: '#000000',
  },
}
SCSS
$custom: #721874;
$custom-light: #9e619c;
$custom-dark: #000000;
JSON
{
  "hex": "#721874",
  "rgb": {
    "r": 114,
    "g": 24,
    "b": 116
  },
  "hsl": {
    "h": 298.696,
    "s": 65.714,
    "l": 27.451
  },
  "oklch": {
    "l": 0.40162,
    "c": 0.16237,
    "h": 327.1
  },
  "luminance": 0.05492
}

Semantic roles & 50–950 ramp

primary
#721874
secondary
#41A93F
accent
#E93F43
background
#FAF6F9
surface
#F3EBF2
border
#CDC6CC
text
#0F050E
muted
#7F7A7E

Preview Lab

Preview with #721874

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#721874 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva