#721874#721874

#721874 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.2% C 0.162 H 327.1°. Best body text is #FFFFFF at 10.01:1 contrast (WCAG AA passes).

Color values

HEX	#721874
RGB	rgb(114, 24, 116)
HSL	hsl(299, 66%, 27%)
HSV	hsv(299, 79%, 45%)
CMYK	cmyk(1.7%, 79.3%, 0%, 54.5%)
CIE-LAB	lab(28.09, 49.23, -31.74)
CIE-LCH	lch(28.09, 58.57, 327.19°)
OKLab	oklab(40.16% 0.1364 -0.0881)
OKLCH	oklch(40.16% 0.162 327.1)
XYZ	xyz(10.4183, 5.4924, 17.0310)
Luminance	0.0549 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721874 #1A7418

analogous

#441874 #721874 #741848

triadic

#721874 #747218 #187472

tetradic

#721874 #744418 #1A7418 #184874

square

#721874 #744418 #1A7418 #184874

split-complementary

#721874 #487418 #187444

monochromatic

#190519 #400E41 #721874 #A422A7 #D132D5

Accessibility & contrast

On white

10.01

#721874 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.10

#721874 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721874

10.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721874	#FFFFFF	#000000	##FFFFFF
##721874	1.00	10.01	2.10	10.01
#FFFFFF	10.01	1.00	21.00	1.00
#000000	2.10	21.00	1.00	21.00
##FFFFFF	10.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003B76

Deuteranopia (green-blind)

#304672

Tritanopia (blue-blind)

#752845

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #721874;
/* rgb */ color: rgb(114, 24, 116);
/* oklch */ color: oklch(40.2% 0.162 327.1);

Tailwind

colors: {
  custom: {
    50: '#9e619c',
    500: '#721874',
    950: '#000000',
  },
}

SCSS

$custom: #721874;
$custom-light: #9e619c;
$custom-dark: #000000;

JSON

{
  "hex": "#721874",
  "rgb": {
    "r": 114,
    "g": 24,
    "b": 116
  },
  "hsl": {
    "h": 298.696,
    "s": 65.714,
    "l": 27.451
  },
  "oklch": {
    "l": 0.40162,
    "c": 0.16237,
    "h": 327.1
  },
  "luminance": 0.05492
}

Semantic roles & 50–950 ramp

primary

#721874

secondary

#41A93F

accent

#E93F43

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #721874

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →