#721872#721872

#721872 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 40.0% C 0.161 H 328.1°. Best body text is #FFFFFF at 10.05:1 contrast (WCAG AA passes).

Color values

HEX	#721872
RGB	rgb(114, 24, 114)
HSL	hsl(300, 65%, 27%)
HSV	hsv(300, 79%, 45%)
CMYK	cmyk(0%, 78.9%, 0%, 55.3%)
CIE-LAB	lab(27.97, 48.88, -30.66)
CIE-LCH	lch(27.97, 57.70, 327.90°)
OKLab	oklab(40.03% 0.1364 -0.085)
OKLCH	oklch(40.03% 0.161 328.1)
XYZ	xyz(10.3032, 5.4463, 16.4249)
Luminance	0.0545 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721872 #187218

analogous

#451872 #721872 #721845

triadic

#721872 #727218 #187272

tetradic

#721872 #724518 #187218 #184572

square

#721872 #724518 #187218 #184572

split-complementary

#721872 #457218 #187245

monochromatic

#190519 #3F0D3F #721872 #A523A5 #D431D4

Accessibility & contrast

On white

10.05

#721872 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#721872 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721872

10.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721872	#FFFFFF	#000000	##FFFFFF
##721872	1.00	10.05	2.09	10.05
#FFFFFF	10.05	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#033B74

Deuteranopia (green-blind)

#324670

Tritanopia (blue-blind)

#762744

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #721872;
/* rgb */ color: rgb(114, 24, 114);
/* oklch */ color: oklch(40.0% 0.161 328.1);

Tailwind

colors: {
  custom: {
    50: '#9e609b',
    500: '#721872',
    950: '#000000',
  },
}

SCSS

$custom: #721872;
$custom-light: #9e609b;
$custom-dark: #000000;

JSON

{
  "hex": "#721872",
  "rgb": {
    "r": 114,
    "g": 24,
    "b": 114
  },
  "hsl": {
    "h": 300,
    "s": 65.217,
    "l": 27.059
  },
  "oklch": {
    "l": 0.40034,
    "c": 0.16073,
    "h": 328.1
  },
  "luminance": 0.05446
}

Semantic roles & 50–950 ramp

primary

#721872

secondary

#3EA73E

accent

#E84040

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #721872

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →