#721796#721796

#721796 is a dark, vivid purple. Relative luminance 0.064; OKLCH L 42.5% C 0.192 H 313.4°. Best body text is #FFFFFF at 9.22:1 contrast (WCAG AA passes).

Color values

HEX	#721796
RGB	rgb(114, 23, 150)
HSL	hsl(283, 73%, 34%)
HSV	hsv(283, 85%, 59%)
CMYK	cmyk(24%, 84.7%, 0%, 41.2%)
CIE-LAB	lab(30.38, 56.03, -49.31)
CIE-LCH	lch(30.38, 74.64, 318.65°)
OKLab	oklab(42.53% 0.1321 -0.1396)
OKLCH	oklch(42.53% 0.192 313.4)
XYZ	xyz(12.7499, 6.3926, 29.4105)
Luminance	0.0639 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721796 #3B9617

analogous

#331796 #721796 #96177B

triadic

#721796 #967217 #179672

tetradic

#721796 #963317 #3B9617 #177B96

square

#721796 #963317 #3B9617 #177B96

split-complementary

#721796 #7B9617 #179633

monochromatic

#21072C #4A0F61 #721796 #9A1FCB #B645E2

Accessibility & contrast

On white

9.22

#721796 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.28

#721796 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721796

9.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721796	#FFFFFF	#000000	##FFFFFF
##721796	1.00	9.22	2.28	9.22
#FFFFFF	9.22	1.00	21.00	1.00
#000000	2.28	21.00	1.00	21.00
##FFFFFF	9.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004399

Deuteranopia (green-blind)

#004993

Tritanopia (blue-blind)

#6E3859

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #721796;
/* rgb */ color: rgb(114, 23, 150);
/* oklch */ color: oklch(42.5% 0.192 313.4);

Tailwind

colors: {
  custom: {
    50: '#9f62b6',
    500: '#721796',
    950: '#000000',
  },
}

SCSS

$custom: #721796;
$custom-light: #9f62b6;
$custom-dark: #000000;

JSON

{
  "hex": "#721796",
  "rgb": {
    "r": 114,
    "g": 23,
    "b": 150
  },
  "hsl": {
    "h": 282.992,
    "s": 73.41,
    "l": 33.922
  },
  "oklch": {
    "l": 0.42533,
    "c": 0.19223,
    "h": 313.4
  },
  "luminance": 0.06392
}

Semantic roles & 50–950 ramp

primary

#721796

secondary

#69C345

accent

#F0386C

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #721796

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →