#72178D#72178D

#72178D is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.8% C 0.184 H 316.7°. Best body text is #FFFFFF at 9.45:1 contrast (WCAG AA passes).

Color values

HEX	#72178D
RGB	rgb(114, 23, 141)
HSL	hsl(286, 72%, 32%)
HSV	hsv(286, 84%, 55%)
CMYK	cmyk(19.1%, 83.7%, 0%, 44.7%)
CIE-LAB	lab(29.70, 54.23, -44.87)
CIE-LCH	lch(29.70, 70.39, 320.39°)
OKLab	oklab(41.84% 0.1341 -0.1266)
OKLCH	oklch(41.84% 0.184 316.7)
XYZ	xyz(12.0528, 6.1138, 25.7393)
Luminance	0.0611 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72178D #328D17

analogous

#37178D #72178D #8D176D

triadic

#72178D #8D7217 #178D72

tetradic

#72178D #8D3717 #328D17 #176D8D

square

#72178D #8D3717 #328D17 #176D8D

split-complementary

#72178D #6D8D17 #178D37

monochromatic

#1D0624 #470E58 #72178D #9D20C2 #BB3FE0

Accessibility & contrast

On white

9.45

#72178D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.22

#72178D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72178D

9.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72178D	#FFFFFF	#000000	##FFFFFF
##72178D	1.00	9.45	2.22	9.45
#FFFFFF	9.45	1.00	21.00	1.00
#000000	2.22	21.00	1.00	21.00
##FFFFFF	9.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004190

Deuteranopia (green-blind)

#17488B

Tritanopia (blue-blind)

#703454

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #72178d;
/* rgb */ color: rgb(114, 23, 141);
/* oklch */ color: oklch(41.8% 0.184 316.7);

Tailwind

colors: {
  custom: {
    50: '#9f62af',
    500: '#72178d',
    950: '#000000',
  },
}

SCSS

$custom: #72178d;
$custom-light: #9f62af;
$custom-dark: #000000;

JSON

{
  "hex": "#72178d",
  "rgb": {
    "r": 114,
    "g": 23,
    "b": 141
  },
  "hsl": {
    "h": 286.271,
    "s": 71.951,
    "l": 32.157
  },
  "oklch": {
    "l": 0.41839,
    "c": 0.18443,
    "h": 316.7
  },
  "luminance": 0.06113
}

Semantic roles & 50–950 ramp

primary

#72178D

secondary

#5DC040

accent

#EF3963

background

#FAF6FA

surface

#F4EBF5

border

#CEC6CF

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #72178D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →