#721780#721780

#721780 is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.9% C 0.173 H 321.8°. Best body text is #FFFFFF at 9.77:1 contrast (WCAG AA passes).

Color values

HEX	#721780
RGB	rgb(114, 23, 128)
HSL	hsl(292, 70%, 30%)
HSV	hsv(292, 82%, 50%)
CMYK	cmyk(10.9%, 82%, 0%, 49.8%)
CIE-LAB	lab(28.77, 51.72, -38.25)
CIE-LCH	lch(28.77, 64.33, 323.52°)
OKLab	oklab(40.89% 0.1362 -0.1072)
OKLCH	oklch(40.89% 0.173 321.8)
XYZ	xyz(11.1417, 5.7494, 20.9408)
Luminance	0.0575 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Royal Purple (survey)

#4B006E

ΔE00 8.23

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721780 #258017

analogous

#3E1780 #721780 #80175A

triadic

#721780 #807217 #178072

tetradic

#721780 #803E17 #258017 #175A80

square

#721780 #803E17 #258017 #175A80

split-complementary

#721780 #5A8017 #17803E

monochromatic

#17051A #440E4C #721780 #A020B4 #C536DB

Accessibility & contrast

On white

9.77

#721780 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.15

#721780 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721780

9.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721780	#FFFFFF	#000000	##FFFFFF
##721780	1.00	9.77	2.15	9.77
#FFFFFF	9.77	1.00	21.00	1.00
#000000	2.15	21.00	1.00	21.00
##FFFFFF	9.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003E83

Deuteranopia (green-blind)

#27477E

Tritanopia (blue-blind)

#732D4C

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #721780;
/* rgb */ color: rgb(114, 23, 128);
/* oklch */ color: oklch(40.9% 0.173 321.8);

Tailwind

colors: {
  custom: {
    50: '#9e61a5',
    500: '#721780',
    950: '#000000',
  },
}

SCSS

$custom: #721780;
$custom-light: #9e61a5;
$custom-dark: #000000;

JSON

{
  "hex": "#721780",
  "rgb": {
    "r": 114,
    "g": 23,
    "b": 128
  },
  "hsl": {
    "h": 292,
    "s": 69.536,
    "l": 29.608
  },
  "oklch": {
    "l": 0.40893,
    "c": 0.17332,
    "h": 321.8
  },
  "luminance": 0.05749
}

Semantic roles & 50–950 ramp

primary

#721780

secondary

#4EB43E

accent

#EC3B53

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F050F

muted

#7F7A7F

Preview Lab

Preview with #721780

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →