#72177B#72177B

#72177B is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.5% C 0.169 H 324.0°. Best body text is #FFFFFF at 9.89:1 contrast (WCAG AA passes).

Color values

HEX	#72177B
RGB	rgb(114, 23, 123)
HSL	hsl(295, 68%, 29%)
HSV	hsv(295, 81%, 48%)
CMYK	cmyk(7.3%, 81.3%, 0%, 51.8%)
CIE-LAB	lab(28.44, 50.80, -35.64)
CIE-LCH	lch(28.44, 62.05, 324.95°)
OKLab	oklab(40.55% 0.1368 -0.0995)
OKLCH	oklch(40.55% 0.169 324)
XYZ	xyz(10.8207, 5.6210, 19.2501)
Luminance	0.0562 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72177B #207B17

analogous

#40177B #72177B #7B1752

triadic

#72177B #7B7217 #177B72

tetradic

#72177B #7B4017 #207B17 #17527B

square

#72177B #7B4017 #207B17 #17527B

split-complementary

#72177B #527B17 #177B40

monochromatic

#18051A #420D47 #72177B #A221AF #CA33D9

Accessibility & contrast

On white

9.89

#72177B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.12

#72177B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72177B

9.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72177B	#FFFFFF	#000000	##FFFFFF
##72177B	1.00	9.89	2.12	9.89
#FFFFFF	9.89	1.00	21.00	1.00
#000000	2.12	21.00	1.00	21.00
##FFFFFF	9.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003C7E

Deuteranopia (green-blind)

#2B4779

Tritanopia (blue-blind)

#742B49

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #72177b;
/* rgb */ color: rgb(114, 23, 123);
/* oklch */ color: oklch(40.5% 0.169 324.0);

Tailwind

colors: {
  custom: {
    50: '#9e61a2',
    500: '#72177b',
    950: '#000000',
  },
}

SCSS

$custom: #72177b;
$custom-light: #9e61a2;
$custom-dark: #000000;

JSON

{
  "hex": "#72177b",
  "rgb": {
    "r": 114,
    "g": 23,
    "b": 123
  },
  "hsl": {
    "h": 294.6,
    "s": 68.493,
    "l": 28.627
  },
  "oklch": {
    "l": 0.40548,
    "c": 0.16914,
    "h": 324
  },
  "luminance": 0.0562
}

Semantic roles & 50–950 ramp

primary

#72177B

secondary

#48B03E

accent

#EB3C4C

background

#FAF6FA

surface

#F3EBF3

border

#CDC6CD

text

#0F050F

muted

#7F7A7F

Preview Lab

Preview with #72177B

Body copy rendered with the generated semantic roles for this colour.

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