#721778#721778

#721778 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.3% C 0.167 H 325.3°. Best body text is #FFFFFF at 9.96:1 contrast (WCAG AA passes).

Color values

HEX	#721778
RGB	rgb(114, 23, 120)
HSL	hsl(296, 68%, 28%)
HSV	hsv(296, 81%, 47%)
CMYK	cmyk(5%, 80.8%, 0%, 52.9%)
CIE-LAB	lab(28.24, 50.25, -34.05)
CIE-LCH	lch(28.24, 60.70, 325.88°)
OKLab	oklab(40.35% 0.137 -0.0949)
OKLCH	oklch(40.35% 0.167 325.3)
XYZ	xyz(10.6357, 5.5470, 18.2761)
Luminance	0.0555 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721778 #1D7817

analogous

#421778 #721778 #78174D

triadic

#721778 #787217 #177872

tetradic

#721778 #784217 #1D7817 #174D78

square

#721778 #784217 #1D7817 #174D78

split-complementary

#721778 #4D7817 #177842

monochromatic

#18051A #410D45 #721778 #A321AB #CD32D8

Accessibility & contrast

On white

9.96

#721778 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.11

#721778 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721778

9.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721778	#FFFFFF	#000000	##FFFFFF
##721778	1.00	9.96	2.11	9.96
#FFFFFF	9.96	1.00	21.00	1.00
#000000	2.11	21.00	1.00	21.00
##FFFFFF	9.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003C7B

Deuteranopia (green-blind)

#2D4676

Tritanopia (blue-blind)

#752947

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #721778;
/* rgb */ color: rgb(114, 23, 120);
/* oklch */ color: oklch(40.3% 0.167 325.3);

Tailwind

colors: {
  custom: {
    50: '#9e609f',
    500: '#721778',
    950: '#000000',
  },
}

SCSS

$custom: #721778;
$custom-light: #9e609f;
$custom-dark: #000000;

JSON

{
  "hex": "#721778",
  "rgb": {
    "r": 114,
    "g": 23,
    "b": 120
  },
  "hsl": {
    "h": 296.289,
    "s": 67.832,
    "l": 28.039
  },
  "oklch": {
    "l": 0.40347,
    "c": 0.16666,
    "h": 325.3
  },
  "luminance": 0.05546
}

Semantic roles & 50–950 ramp

primary

#721778

secondary

#45AD3E

accent

#EB3D48

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #721778

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →