#721777#721777

#721777 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.3% C 0.166 H 325.7°. Best body text is #FFFFFF at 9.98:1 contrast (WCAG AA passes).

Color values

HEX	#721777
RGB	rgb(114, 23, 119)
HSL	hsl(297, 68%, 28%)
HSV	hsv(297, 81%, 47%)
CMYK	cmyk(4.2%, 80.7%, 0%, 53.3%)
CIE-LAB	lab(28.18, 50.08, -33.52)
CIE-LCH	lch(28.18, 60.26, 326.20°)
OKLab	oklab(40.28% 0.1371 -0.0933)
OKLCH	oklch(40.28% 0.166 325.7)
XYZ	xyz(10.5754, 5.5228, 17.9582)
Luminance	0.0552 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721777 #1C7717

analogous

#421777 #721777 #77174C

triadic

#721777 #777217 #177772

tetradic

#721777 #774217 #1C7717 #174C77

square

#721777 #774217 #1C7717 #174C77

split-complementary

#721777 #4C7717 #177742

monochromatic

#19051A #410D44 #721777 #A321AA #CF31D7

Accessibility & contrast

On white

9.98

#721777 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.10

#721777 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721777

9.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721777	#FFFFFF	#000000	##FFFFFF
##721777	1.00	9.98	2.10	9.98
#FFFFFF	9.98	1.00	21.00	1.00
#000000	2.10	21.00	1.00	21.00
##FFFFFF	9.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003B7A

Deuteranopia (green-blind)

#2E4675

Tritanopia (blue-blind)

#752947

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #721777;
/* rgb */ color: rgb(114, 23, 119);
/* oklch */ color: oklch(40.3% 0.166 325.7);

Tailwind

colors: {
  custom: {
    50: '#9e609f',
    500: '#721777',
    950: '#000000',
  },
}

SCSS

$custom: #721777;
$custom-light: #9e609f;
$custom-dark: #000000;

JSON

{
  "hex": "#721777",
  "rgb": {
    "r": 114,
    "g": 23,
    "b": 119
  },
  "hsl": {
    "h": 296.875,
    "s": 67.606,
    "l": 27.843
  },
  "oklch": {
    "l": 0.40281,
    "c": 0.16583,
    "h": 325.7
  },
  "luminance": 0.05522
}

Semantic roles & 50–950 ramp

primary

#721777

secondary

#43AC3E

accent

#EA3D46

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #721777

Body copy rendered with the generated semantic roles for this colour.

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