#721776#721776

#721776 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.2% C 0.165 H 326.2°. Best body text is #FFFFFF at 10.00:1 contrast (WCAG AA passes).

Color values

HEX	#721776
RGB	rgb(114, 23, 118)
HSL	hsl(297, 67%, 28%)
HSV	hsv(297, 81%, 46%)
CMYK	cmyk(3.4%, 80.5%, 0%, 53.7%)
CIE-LAB	lab(28.11, 49.90, -32.98)
CIE-LCH	lch(28.11, 59.81, 326.53°)
OKLab	oklab(40.22% 0.1371 -0.0918)
OKLCH	oklch(40.22% 0.165 326.2)
XYZ	xyz(10.5156, 5.4989, 17.6436)
Luminance	0.0550 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721776 #1B7617

analogous

#431776 #721776 #76174A

triadic

#721776 #767217 #177672

tetradic

#721776 #764317 #1B7617 #174A76

square

#721776 #764317 #1B7617 #174A76

split-complementary

#721776 #4A7617 #177643

monochromatic

#19051A #410D43 #721776 #A321A9 #D031D7

Accessibility & contrast

On white

10.00

#721776 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.10

#721776 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721776

10.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721776	#FFFFFF	#000000	##FFFFFF
##721776	1.00	10.00	2.10	10.00
#FFFFFF	10.00	1.00	21.00	1.00
#000000	2.10	21.00	1.00	21.00
##FFFFFF	10.00	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003B79

Deuteranopia (green-blind)

#2F4674

Tritanopia (blue-blind)

#752846

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #721776;
/* rgb */ color: rgb(114, 23, 118);
/* oklch */ color: oklch(40.2% 0.165 326.2);

Tailwind

colors: {
  custom: {
    50: '#9e609e',
    500: '#721776',
    950: '#000000',
  },
}

SCSS

$custom: #721776;
$custom-light: #9e609e;
$custom-dark: #000000;

JSON

{
  "hex": "#721776",
  "rgb": {
    "r": 114,
    "g": 23,
    "b": 118
  },
  "hsl": {
    "h": 297.474,
    "s": 67.376,
    "l": 27.647
  },
  "oklch": {
    "l": 0.40215,
    "c": 0.165,
    "h": 326.2
  },
  "luminance": 0.05498
}

Semantic roles & 50–950 ramp

primary

#721776

secondary

#42AB3E

accent

#EA3E45

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #721776

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →