#721774#721774

#721774 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.1% C 0.163 H 327.1°. Best body text is #FFFFFF at 10.05:1 contrast (WCAG AA passes).

Color values

HEX	#721774
RGB	rgb(114, 23, 116)
HSL	hsl(299, 67%, 27%)
HSV	hsv(299, 80%, 45%)
CMYK	cmyk(1.7%, 80.2%, 0%, 54.5%)
CIE-LAB	lab(27.99, 49.54, -31.91)
CIE-LCH	lch(27.99, 58.93, 327.22°)
OKLab	oklab(40.09% 0.1372 -0.0886)
OKLCH	oklch(40.09% 0.163 327.1)
XYZ	xyz(10.3980, 5.4519, 17.0243)
Luminance	0.0545 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721774 #197417

analogous

#441774 #721774 #741747

triadic

#721774 #747217 #177472

tetradic

#721774 #744417 #197417 #174774

square

#721774 #744417 #197417 #174774

split-complementary

#721774 #477417 #177444

monochromatic

#19051A #400D41 #721774 #A421A7 #D230D6

Accessibility & contrast

On white

10.05

#721774 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#721774 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721774

10.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721774	#FFFFFF	#000000	##FFFFFF
##721774	1.00	10.05	2.09	10.05
#FFFFFF	10.05	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003B76

Deuteranopia (green-blind)

#304672

Tritanopia (blue-blind)

#752745

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #721774;
/* rgb */ color: rgb(114, 23, 116);
/* oklch */ color: oklch(40.1% 0.163 327.1);

Tailwind

colors: {
  custom: {
    50: '#9e609c',
    500: '#721774',
    950: '#000000',
  },
}

SCSS

$custom: #721774;
$custom-light: #9e609c;
$custom-dark: #000000;

JSON

{
  "hex": "#721774",
  "rgb": {
    "r": 114,
    "g": 23,
    "b": 116
  },
  "hsl": {
    "h": 298.71,
    "s": 66.906,
    "l": 27.255
  },
  "oklch": {
    "l": 0.40085,
    "c": 0.16337,
    "h": 327.1
  },
  "luminance": 0.05451
}

Semantic roles & 50–950 ramp

primary

#721774

secondary

#40A93D

accent

#EA3E42

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #721774

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →