#721773#721773

#721773 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 40.0% C 0.163 H 327.6°. Best body text is #FFFFFF at 10.07:1 contrast (WCAG AA passes).

Color values

HEX	#721773
RGB	rgb(114, 23, 115)
HSL	hsl(299, 67%, 27%)
HSV	hsv(299, 80%, 45%)
CMYK	cmyk(0.9%, 80%, 0%, 54.9%)
CIE-LAB	lab(27.92, 49.37, -31.37)
CIE-LCH	lch(27.92, 58.49, 327.57°)
OKLab	oklab(40.02% 0.1373 -0.0871)
OKLCH	oklch(40.02% 0.163 327.6)
XYZ	xyz(10.3402, 5.4288, 16.7196)
Luminance	0.0543 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721773 #187317

analogous

#441773 #721773 #731746

triadic

#721773 #737217 #177372

tetradic

#721773 #734417 #187317 #174673

square

#721773 #734417 #187317 #174673

split-complementary

#721773 #467317 #177344

monochromatic

#19051A #3F0D40 #721773 #A521A6 #D42FD5

Accessibility & contrast

On white

10.07

#721773 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#721773 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721773

10.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721773	#FFFFFF	#000000	##FFFFFF
##721773	1.00	10.07	2.09	10.07
#FFFFFF	10.07	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A75

Deuteranopia (green-blind)

#304671

Tritanopia (blue-blind)

#762745

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #721773;
/* rgb */ color: rgb(114, 23, 115);
/* oklch */ color: oklch(40.0% 0.163 327.6);

Tailwind

colors: {
  custom: {
    50: '#9e609c',
    500: '#721773',
    950: '#000000',
  },
}

SCSS

$custom: #721773;
$custom-light: #9e609c;
$custom-dark: #000000;

JSON

{
  "hex": "#721773",
  "rgb": {
    "r": 114,
    "g": 23,
    "b": 115
  },
  "hsl": {
    "h": 299.348,
    "s": 66.667,
    "l": 27.059
  },
  "oklch": {
    "l": 0.4002,
    "c": 0.16256,
    "h": 327.6
  },
  "luminance": 0.05428
}

Semantic roles & 50–950 ramp

primary

#721773

secondary

#3EA93D

accent

#EA3E40

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #721773

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →