#721772#721772

#721772 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 40.0% C 0.162 H 328.1°. Best body text is #FFFFFF at 10.09:1 contrast (WCAG AA passes).

Color values

HEX	#721772
RGB	rgb(114, 23, 114)
HSL	hsl(300, 66%, 27%)
HSV	hsv(300, 80%, 45%)
CMYK	cmyk(0%, 79.8%, 0%, 55.3%)
CIE-LAB	lab(27.86, 49.19, -30.83)
CIE-LCH	lch(27.86, 58.05, 327.92°)
OKLab	oklab(39.96% 0.1373 -0.0855)
OKLCH	oklch(39.96% 0.162 328.1)
XYZ	xyz(10.2830, 5.4059, 16.4182)
Luminance	0.0541 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721772 #177217

analogous

#451772 #721772 #721745

triadic

#721772 #727217 #177272

tetradic

#721772 #724517 #177217 #174572

square

#721772 #724517 #177217 #174572

split-complementary

#721772 #457217 #177245

monochromatic

#190519 #3F0D3F #721772 #A521A5 #D52ED5

Accessibility & contrast

On white

10.09

#721772 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#721772 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721772

10.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721772	#FFFFFF	#000000	##FFFFFF
##721772	1.00	10.09	2.08	10.09
#FFFFFF	10.09	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#013A74

Deuteranopia (green-blind)

#314670

Tritanopia (blue-blind)

#762644

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #721772;
/* rgb */ color: rgb(114, 23, 114);
/* oklch */ color: oklch(40.0% 0.162 328.1);

Tailwind

colors: {
  custom: {
    50: '#9e609b',
    500: '#721772',
    950: '#000000',
  },
}

SCSS

$custom: #721772;
$custom-light: #9e609b;
$custom-dark: #000000;

JSON

{
  "hex": "#721772",
  "rgb": {
    "r": 114,
    "g": 23,
    "b": 114
  },
  "hsl": {
    "h": 300,
    "s": 66.423,
    "l": 26.863
  },
  "oklch": {
    "l": 0.39956,
    "c": 0.16175,
    "h": 328.1
  },
  "luminance": 0.05405
}

Semantic roles & 50–950 ramp

primary

#721772

secondary

#3DA83D

accent

#E93E3E

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #721772

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →