#721771#721771

#721771 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 39.9% C 0.161 H 328.6°. Best body text is #FFFFFF at 10.11:1 contrast (WCAG AA passes).

Color values

HEX	#721771
RGB	rgb(114, 23, 113)
HSL	hsl(301, 66%, 27%)
HSV	hsv(301, 80%, 45%)
CMYK	cmyk(0%, 79.8%, 0.9%, 55.3%)
CIE-LAB	lab(27.80, 49.02, -30.29)
CIE-LCH	lch(27.80, 57.62, 328.29°)
OKLab	oklab(39.89% 0.1373 -0.0839)
OKLCH	oklch(39.89% 0.161 328.6)
XYZ	xyz(10.2264, 5.3832, 16.1200)
Luminance	0.0538 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721771 #177218

analogous

#461772 #721771 #721744

triadic

#721771 #717217 #177172

tetradic

#721771 #724617 #177218 #174472

square

#721771 #724617 #177218 #174472

split-complementary

#721771 #447217 #177246

monochromatic

#190519 #3F0D3F #721771 #A521A3 #D52ED3

Accessibility & contrast

On white

10.11

#721771 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#721771 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721771

10.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721771	#FFFFFF	#000000	##FFFFFF
##721771	1.00	10.11	2.08	10.11
#FFFFFF	10.11	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#033A73

Deuteranopia (green-blind)

#32466F

Tritanopia (blue-blind)

#762643

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #721771;
/* rgb */ color: rgb(114, 23, 113);
/* oklch */ color: oklch(39.9% 0.161 328.6);

Tailwind

colors: {
  custom: {
    50: '#9e609a',
    500: '#721771',
    950: '#000000',
  },
}

SCSS

$custom: #721771;
$custom-light: #9e609a;
$custom-dark: #000000;

JSON

{
  "hex": "#721771",
  "rgb": {
    "r": 114,
    "g": 23,
    "b": 113
  },
  "hsl": {
    "h": 300.659,
    "s": 66.423,
    "l": 26.863
  },
  "oklch": {
    "l": 0.39893,
    "c": 0.16094,
    "h": 328.6
  },
  "luminance": 0.05382
}

Semantic roles & 50–950 ramp

primary

#721771

secondary

#3DA83E

accent

#E9403E

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #721771

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →