#72176B#72176B

#72176B is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.5% C 0.156 H 331.6°. Best body text is #FFFFFF at 10.24:1 contrast (WCAG AA passes).

Color values

HEX	#72176B
RGB	rgb(114, 23, 107)
HSL	hsl(305, 66%, 27%)
HSV	hsv(305, 80%, 45%)
CMYK	cmyk(0%, 79.8%, 6.1%, 55.3%)
CIE-LAB	lab(27.44, 48.00, -27.00)
CIE-LCH	lch(27.44, 55.07, 330.65°)
OKLab	oklab(39.52% 0.1373 -0.0744)
OKLCH	oklch(39.52% 0.156 331.6)
XYZ	xyz(9.8997, 5.2526, 14.3995)
Luminance	0.0525 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#72176B #17721E

analogous

#4C1772 #72176B #72173E

triadic

#72176B #6B7217 #176B72

tetradic

#72176B #724C17 #17721E #173E72

square

#72176B #724C17 #17721E #173E72

split-complementary

#72176B #3E7217 #17724C

monochromatic

#190518 #3F0D3B #72176B #A5219B #D52EC8

Accessibility & contrast

On white

10.24

#72176B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.05

#72176B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #72176B

10.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##72176B	#FFFFFF	#000000	##FFFFFF
##72176B	1.00	10.24	2.05	10.24
#FFFFFF	10.24	1.00	21.00	1.00
#000000	2.05	21.00	1.00	21.00
##FFFFFF	10.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0E396D

Deuteranopia (green-blind)

#354569

Tritanopia (blue-blind)

#772340

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #72176b;
/* rgb */ color: rgb(114, 23, 107);
/* oklch */ color: oklch(39.5% 0.156 331.6);

Tailwind

colors: {
  custom: {
    50: '#9e6096',
    500: '#72176b',
    950: '#000000',
  },
}

SCSS

$custom: #72176b;
$custom-light: #9e6096;
$custom-dark: #000000;

JSON

{
  "hex": "#72176b",
  "rgb": {
    "r": 114,
    "g": 23,
    "b": 107
  },
  "hsl": {
    "h": 304.615,
    "s": 66.423,
    "l": 26.863
  },
  "oklch": {
    "l": 0.39523,
    "c": 0.15618,
    "h": 331.6
  },
  "luminance": 0.05252
}

Semantic roles & 50–950 ramp

primary

#72176B

secondary

#3DA845

accent

#E94C3E

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #72176B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →