#721769#721769

#721769 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.4% C 0.155 H 332.6°. Best body text is #FFFFFF at 10.28:1 contrast (WCAG AA passes).

Color values

HEX	#721769
RGB	rgb(114, 23, 105)
HSL	hsl(306, 66%, 27%)
HSV	hsv(306, 80%, 45%)
CMYK	cmyk(0%, 79.8%, 7.9%, 55.3%)
CIE-LAB	lab(27.33, 47.67, -25.89)
CIE-LCH	lch(27.33, 54.24, 331.50°)
OKLab	oklab(39.4% 0.1373 -0.0712)
OKLCH	oklch(39.4% 0.155 332.6)
XYZ	xyz(9.7957, 5.2110, 13.8518)
Luminance	0.0521 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721769 #177220

analogous

#4E1772 #721769 #72173C

triadic

#721769 #697217 #176972

tetradic

#721769 #724E17 #177220 #173C72

square

#721769 #724E17 #177220 #173C72

split-complementary

#721769 #3C7217 #17724E

monochromatic

#190517 #3F0D3A #721769 #A52198 #D52EC4

Accessibility & contrast

On white

10.28

#721769 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.04

#721769 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721769

10.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721769	#FFFFFF	#000000	##FFFFFF
##721769	1.00	10.28	2.04	10.28
#FFFFFF	10.28	1.00	21.00	1.00
#000000	2.04	21.00	1.00	21.00
##FFFFFF	10.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#11386B

Deuteranopia (green-blind)

#364567

Tritanopia (blue-blind)

#77223F

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #721769;
/* rgb */ color: rgb(114, 23, 105);
/* oklch */ color: oklch(39.4% 0.155 332.6);

Tailwind

colors: {
  custom: {
    50: '#9e6094',
    500: '#721769',
    950: '#000000',
  },
}

SCSS

$custom: #721769;
$custom-light: #9e6094;
$custom-dark: #000000;

JSON

{
  "hex": "#721769",
  "rgb": {
    "r": 114,
    "g": 23,
    "b": 105
  },
  "hsl": {
    "h": 305.934,
    "s": 66.423,
    "l": 26.863
  },
  "oklch": {
    "l": 0.39403,
    "c": 0.15462,
    "h": 332.6
  },
  "luminance": 0.0521
}

Semantic roles & 50–950 ramp

primary

#721769

secondary

#3DA848

accent

#E94F3E

background

#FAF5F9

surface

#F3EAF1

border

#CDC6CB

text

#0F050D

muted

#7F797E

Preview Lab

Preview with #721769

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →