#721768#721768

#721768 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.3% C 0.154 H 333.1°. Best body text is #FFFFFF at 10.30:1 contrast (WCAG AA passes).

Color values

HEX	#721768
RGB	rgb(114, 23, 104)
HSL	hsl(307, 66%, 27%)
HSV	hsv(307, 80%, 45%)
CMYK	cmyk(0%, 79.8%, 8.8%, 55.3%)
CIE-LAB	lab(27.27, 47.50, -25.33)
CIE-LCH	lch(27.27, 53.83, 331.94°)
OKLab	oklab(39.34% 0.1372 -0.0696)
OKLCH	oklch(39.34% 0.154 333.1)
XYZ	xyz(9.7446, 5.1905, 13.5827)
Luminance	0.0519 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721768 #177221

analogous

#4F1772 #721768 #72173B

triadic

#721768 #687217 #176872

tetradic

#721768 #724F17 #177221 #173B72

square

#721768 #724F17 #177221 #173B72

split-complementary

#721768 #3B7217 #17724F

monochromatic

#190517 #3F0D3A #721768 #A52196 #D52EC3

Accessibility & contrast

On white

10.30

#721768 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.04

#721768 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721768

10.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721768	#FFFFFF	#000000	##FFFFFF
##721768	1.00	10.30	2.04	10.30
#FFFFFF	10.30	1.00	21.00	1.00
#000000	2.04	21.00	1.00	21.00
##FFFFFF	10.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#13386A

Deuteranopia (green-blind)

#374566

Tritanopia (blue-blind)

#77213E

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #721768;
/* rgb */ color: rgb(114, 23, 104);
/* oklch */ color: oklch(39.3% 0.154 333.1);

Tailwind

colors: {
  custom: {
    50: '#9e6093',
    500: '#721768',
    950: '#000000',
  },
}

SCSS

$custom: #721768;
$custom-light: #9e6093;
$custom-dark: #000000;

JSON

{
  "hex": "#721768",
  "rgb": {
    "r": 114,
    "g": 23,
    "b": 104
  },
  "hsl": {
    "h": 306.593,
    "s": 66.423,
    "l": 26.863
  },
  "oklch": {
    "l": 0.39344,
    "c": 0.15385,
    "h": 333.1
  },
  "luminance": 0.0519
}

Semantic roles & 50–950 ramp

primary

#721768

secondary

#3DA849

accent

#E9513E

background

#FAF5F9

surface

#F3EAF1

border

#CDC6CB

text

#0F050D

muted

#7F797E

Preview Lab

Preview with #721768

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →