#721764#721764

#721764 is a dark, vivid purple. Relative luminance 0.051; OKLCH L 39.1% C 0.151 H 335.3°. Best body text is #FFFFFF at 10.39:1 contrast (WCAG AA passes).

Color values

HEX	#721764
RGB	rgb(114, 23, 100)
HSL	hsl(309, 66%, 27%)
HSV	hsv(309, 80%, 45%)
CMYK	cmyk(0%, 79.8%, 12.3%, 55.3%)
CIE-LAB	lab(27.05, 46.86, -23.08)
CIE-LCH	lch(27.05, 52.23, 333.78°)
OKLab	oklab(39.11% 0.137 -0.0631)
OKLCH	oklch(39.11% 0.151 335.3)
XYZ	xyz(9.5462, 5.1112, 12.5379)
Luminance	0.0511 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#721764 #177225

analogous

#531772 #721764 #721737

triadic

#721764 #647217 #176472

tetradic

#721764 #725317 #177225 #173772

square

#721764 #725317 #177225 #173772

split-complementary

#721764 #377217 #177253

monochromatic

#190516 #3F0D37 #721764 #A52191 #D52EBB

Accessibility & contrast

On white

10.39

#721764 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.02

#721764 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #721764

10.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##721764	#FFFFFF	#000000	##FFFFFF
##721764	1.00	10.39	2.02	10.39
#FFFFFF	10.39	1.00	21.00	1.00
#000000	2.02	21.00	1.00	21.00
##FFFFFF	10.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#173766

Deuteranopia (green-blind)

#384562

Tritanopia (blue-blind)

#781F3C

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #721764;
/* rgb */ color: rgb(114, 23, 100);
/* oklch */ color: oklch(39.1% 0.151 335.3);

Tailwind

colors: {
  custom: {
    50: '#9e5f90',
    500: '#721764',
    950: '#000000',
  },
}

SCSS

$custom: #721764;
$custom-light: #9e5f90;
$custom-dark: #000000;

JSON

{
  "hex": "#721764",
  "rgb": {
    "r": 114,
    "g": 23,
    "b": 100
  },
  "hsl": {
    "h": 309.231,
    "s": 66.423,
    "l": 26.863
  },
  "oklch": {
    "l": 0.39113,
    "c": 0.15082,
    "h": 335.3
  },
  "luminance": 0.0511
}

Semantic roles & 50–950 ramp

primary

#721764

secondary

#3DA84E

accent

#E9593E

background

#FAF5F8

surface

#F3EAF0

border

#CDC6CB

text

#0F050C

muted

#7F797D

Preview Lab

Preview with #721764

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →